June 5, 2024
Data Protection Changes for Fundraisers
In 2025 the UK will overhaul its data protection laws. There are many changes (one could actually help you raise more money in the future!).
data
May 25, 2023
Death of the Cookie
Cookies have been used to build retargeting audiences and power modelling for targeting new audiences. They’ve had lots of uses. And they’re about to disappear. This is a good thing. The move toward a privacy and transparency-centric web is behind this.
November 8, 2022
How To Stay Connected To Your Audience While Your Social Media Platform Burns
With both Facebook and Twitter finding themselves in precarious situations, we’ve all been reminded of the risk of relying on any social media platform to connect with your audience.
October 14, 2022
Data: the Good, the Bad, the Ugly
Written by Leesa Harwood, Owner of By The Waves Charity Consulting. Too much of a good thing Data is great. It underpins good decision-making. It helps fundraisers to understand supporters, articulate impact, measure success and prioritise the deployment of finite resources. But you can…