Written by Mandi Hine, Community Manager at Fundraising Everywhere.
For May’s exclusive Members Clinic we were joined by the always amazing Richard Sved. He gave us a whistle stop tour of the book he has co-authored with Dr Claire Routley - Fundraising Strategy.
The book (and Richard’s session) is very helpfully broken down into 10 questions (chapters) for working through your Fundraising Strategy. There is no set order when drafting a Fundraising Strategy, although the book is arranged in what Richard and Claire feel is the order that's most logical.
Most importantly, your fundraising shouldn’t ever stop just because you are taking time to think strategically about it!
In short, taking the time to plan ensures that, rather than diving straight into your fundraising with a few ideas around current trends or hunches about what might work, you will have carefully thought through the actions you’re going to take.
Importantly, remember, in the words of Wayne Murray -
“Your strategy isn't a document. It’s a set of mutually agreed decisions, created by all and owned by all. The document is just the receipt.”Wayne Murray, Human Focused Strategy at Fundraising Strategy Virtual Summit 2021
If you want to learn more about this topic, check out these 7 top strategy webinars available On Demand:
You can also get in touch with Richard on Twitter or LinkedIn.
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