Testing fast and cheap – how to build learning and innovations into your fundraising campaigns
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Talk Details
In this session we will be discussing all of the different ways that you can build learning and innovation into your campaigns. We’ll cover how to test new concepts, different activation methods and different stewardship tactics so that you can learn the best approaches in real time.
Key learnings from this session:
- How to test ideas based on supporter actions
- How to find the right way to activate your new campaigns
- How to build split tests into your supporter journeys
Speakers
Kamie Kilty
Head of Innovation & Supporter Journeys
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