On Demand
Welcome to the Art of Conversation Collection

Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Making the Ask
Pitching
Relationship Building Skills
From £0 to £750k, a corporate partnership success story
In 2022 LwP and IG Group finalised a £750k, 3-year strategic partnership around financial literacy. This session will explore how that came about and why the partnership is so strategically beneficial to both organisations.
The Power of Collaboration
Join Jenna and Ghalib Ullah, Head of Corporate Partnerships at Parkinson’s UK to find out more about this partnership and what it means for others living with Parkinson’s
“I should like to die in the auditorium” – Legacy giving and the arts
Using the insights and learning from twenty oral histories with legacy pledgers Marina will share what supporters’ life narratives tell us about why they gave a gift and what you can learn and apply to your own legacy giving.
From intern to Head of Legacies – in 7ish years
Hear how Anaish’s experience is helping him navigate his new role of Head of Legacies at the British Red Cross.
Panel Discussion: Major Donor Stewardship
It’s a widely shared lesson in major donor fundraising: your biggest gift will come from someone you already know, who is already giving.
The Major Donor Fundraising view of the cost of living crisis
What do we know about major donors and how can we harness what we know to support the organisations we work for?
Asking or offering? The psychology of raising large gifts with confidence!
Louise Morris is a major donor specialist and has worked with over 200 charities and interviewed 100 philanthropists. She’s helped hundreds of fundraisers become confident and comfortable securing support for their amazing causes, so join her for this session so you can be too.
Good Will Hunting: How we navigated through a period of crisis
In this session, you’ll hear about what keeps Nirali motivated in her role and in philanthropy fundraising, and what have been the biggest drivers of success at Prostate Cancer UK during a period of immense change in the organisation.