On Demand
Welcome to the Art of Conversation Collection

Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Making the Ask
Pitching
Relationship Building Skills
Building relationships with invitation-only trusts
Getting invitation-only funders to take notice isn’t quick or easy, but it is possible. Over the years I’ve seen charities do this brilliantly, and helped organisations to open doors that they previously thought were bolted firmly shut.
Value over volume; a top down approach to driving huge appeal growth
Does more volume to mail mean more income? Not necessarily. Similarly, less can equal more.
Legacy Storytelling in 3 Acts
In this session, we’ll chat about what you can do, at every stage of your legacy program, to infuse stories and voices into your fundraising.
How to value non-financial partnerships
In this interactive session, Tom McKenzie runs you through how UK for UNHCR secure and value their pro-bono partnerships – including a six figure partnership with UNIQLO.
I Wish I’d Thought of That: Corporate Partnerships Edition
Hosted by Nikki Bell, Amy, Libby, and Emma discuss ideas for corporate partnerships.
Pitch Stop Panel
You never get a second chance to make a first impression. That’s why it’s so important to ensure that your pitches work like a well oiled machine. So we’ve brought together a “Pitch Crew” of three corporate partnerships experts to tweak three dream prospect pitches.
Using social data intelligence to nail your corporate pitches
You’ll walk away from this session feeling that little bit smarter and more strategic about how to structure the content and information of your pitches for maximum impact.
Corporate supporterships: insights into the small business landscape and how to seize them
In this session, backed up by evidence and insight into small business donation trends and behaviours, we will look at the benefits of combining small business supporterships with traditional corporate partnerships, the benefits of NOT reserving commercial participation agreements for 5 figure donations, and the added value small businesses can bring to your charity beyond the financial support.