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Welcome to the Art of Conversation Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Making the Ask
How to turn unsexy offers into fundraising asks that pull in the dollars
This session will show you how you can turn any cause into a successful appeal.
What you need to know about your brand
This session will take you through what you need to know about your brand to connect, stand out, drive impact and increase funds.
Building Collective Power
This session will explore the pros and cons of networking both internally and externally, whether your goal is professional development or securing more money for your organisation.
Navigating Powerful Funders: Major Donor Edition
Addressing the market failure around the flow of capital to BAME-LED organisations.
Using colour insights to build corporate relationships
This session will give helpful tips on how to adapt approaches to match the behavioural preferences of your corporate contacts. It will share some fundamental neuroscience to guide your communications so it is more effective.
Overcoming geography: building major partnerships at a regional charity
In this session, Lila Dowie shares how the Demelza Hospice team have overcome this barrier to build major partnerships, including with Active International, Axis Europe and Berkeley Homes.
New Era of Purpose Driven Partnerships
In this session Jamie and Jonathan will share why we are in an exciting new era for corporate-charity partnerships.
Where to go next when scaling your virtual event?
In this session, I’ll be discussing why it’s important to keep the cause a priority when scaling your virtual event and how this led to the success of Miles for Refugees.
Pitching
The Microwave Express
In this session, Diarmuid McCleary talks about how he created a popular nation-wide fundraising campaign around a broken microwave that mysteriously appeared in his office one day!
Ethical Copywriting and Imagery
In this session from the BAME Fundraising Conference, Kristie Lockhart and Priya Changela discuss ethical copywriting and imagery.
Using behavioural science to nail your corporate partnership pitches
In this power session, Dana will talk you through the key behavioural science principles that can help you write and present your pitches.
Overcoming geography: building major partnerships at a regional charity
In this session, Lila Dowie shares how the Demelza Hospice team have overcome this barrier to build major partnerships, including with Active International, Axis Europe and Berkeley Homes.
How to use short-form video for fundraising success
Join Michael Hoffman, video marketing expert and digital engagement guru, for a discussion on how leading organizations are using short-form video to create authentic human connection and advance their mission.
Relationship Building Skills
Committed: the magic of long term donor/fundraiser relationships
How to increase your gift success rates!
Sarah’s session will explore how to increase your success rates with major donors, trusts and foundations.
Authentic Cultivation and Stewardship
This session will dive into the intricacies of building genuine relationships with donors and the essential practices for effective stewardship.
Beyond Wealth: Building Genuine Partnerships with Major Donors
In this session we will move the focus from fundraiser to mission partner, discovering how to cultivate authentic, lasting relationships with high-net-worth donors, grounded in shared values, trust, and genuine partnership. This session flips the script, guiding you to connect with these individuals as people first, authentic partners in your mission second, and financial supporters third.
10 must-have templates to make your prospect research quicker and easier
This is a really practical session giving you the tools you need to save time, be more efficient and get results.
Growing income from Trusts and Foundations through a Strategy Shift
This session focuses on how to fundraise successfully from Trusts and Foundations through a strategy shift.
How to measure ‘success’: monitoring and evaluation for anti-racist fundraisers
Join Olivia for a discussion on how fundraisers committed to anti-racism can provide monitoring and evaluation to funders in a way that measures true impact, rather than just facts and figures.
Did we #FixtheForm? How fundraiser led movements can shift power and influence change
CAST and #FixtheForm join forces to share how funders are responding to feedback on their grantmaking practices.