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Welcome to the Art of Conversation Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Making the Ask
Pitching
Relationship Building Skills
How to find, keep, and steward your London Marathon fundraisers
In this session Marc will go through the main tends of 2023 to identify where and how you should be recruiting runners in 2024. This should give you a great mix of demographics, but also the tools you can use at your disposal to recruit them.
Small tweaks of the dial: using the phone to elevate support experience and improve campaign efficiency
From Upgrade and Reactivation calls to the humble Thank You call; the phone has always been a great way to engage with supporters. In this session we’ll take you through how we’re using calling in our regular giving stewardship journey and what impact it is having.
Launch a Memory – Innovation for Acquisition, Conversion and Retention of donors.
Showcasing how testing and learning has been pivotal to each and every campaign, and the ability to adapt and innovate has allowed new focus’ for the campaign to evolve.
Getting People to Care
Through this fast-paced, information-packed opening session full of case studies, Tim will illustrate how you can apply a methodology called “care alignment” to radically increase your fundraising performance.
Five Mistakes to Avoid in Designing & Implementing Supporter Journeys
Every fundraisers wants to create great journeys and experiences for supporters. Yet, despite fundraiser’s best efforts many journeys fail before they even start. Craig will share common reasons for failure and how you can overcome them.
Capitalising on what you do have – how to harness the power of trustees.
During the 30 minute session, I will share my experience of making and securing the ask through the engagement of Trustees.
Fundraising without a Little Black Book
This session will look at making the most of fundraising that isn’t reliant on having a little black book of contacts.
Internal management: the dos and don’ts of effective communication
In this session I will share tops tips on how to make the best of your internal relationships to maximise your fundraised income.