The Digital Decrease: Where to find new leads
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Talk Details
Telephone fundraising lead generation has changed—so where should charities be looking now?
Join us for a panel discussion with digital and marketing leads from UK charities as they share their real-life experiences navigating the shifting digital landscape. From finding quality leads to adapting strategies on different budgets, we’ll explore what’s working, what’s not, and where the biggest opportunities lie.
This isn’t just another conversation where everyone agrees. We’re bringing together different perspectives to have a real, honest discussion about the challenges and the solutions that charity acquisition teams are using right now. You’ll walk away with practical steps you can take—no matter your budget or team size—to make the most of digital for Telephone Fundraising lead generation.
Expect an engaging, interactive session with clear takeaways and visual examples to keep things practical.
Key learnings from this panel discussion:
- A BROAD, TOP-LEVEL understanding of the changing digital and telemarkeitng landscape, including benchmarks and strategic direction for management level
- A DETAILED understanding of the TACTICS and STRATEGIES being employed to make the most of the opportunities in this new landscape, for those delivering campaigns
- A clear sense of HOW how charities and their agency partners can make digital lead for telemarketing a viable, and hugely fruitful channel compared to more traditional channels
Speakers
Joshua Leigh
Director
Fiona McGregor
Senior Paid Digital Engagement Manager
Janelle Wright
Interim Acquisition Manager specialising in Telephone and F2F
Tory Nairn
Innovation Cycle Lead
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