The Digital Decrease: Where to find new leads
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Telephone fundraising lead generation has changed—so where should charities be looking now?
Join us for a panel discussion with digital and marketing leads from UK charities as they share their real-life experiences navigating the shifting digital landscape. From finding quality leads to adapting strategies on different budgets, we’ll explore what’s working, what’s not, and where the biggest opportunities lie.
This isn’t just another conversation where everyone agrees. We’re bringing together different perspectives to have a real, honest discussion about the challenges and the solutions that charity acquisition teams are using right now. You’ll walk away with practical steps you can take—no matter your budget or team size—to make the most of digital for Telephone Fundraising lead generation.
Expect an engaging, interactive session with clear takeaways and visual examples to keep things practical.
Key learnings from this panel discussion:
- A BROAD, TOP-LEVEL understanding of the changing digital and telemarkeitng landscape, including benchmarks and strategic direction for management level
- A DETAILED understanding of the TACTICS and STRATEGIES being employed to make the most of the opportunities in this new landscape, for those delivering campaigns
- A clear sense of HOW how charities and their agency partners can make digital lead for telemarketing a viable, and hugely fruitful channel compared to more traditional channels
Speakers
Joshua Leigh
Director
Fiona McGregor
Senior Paid Digital Engagement Manager
Janelle Wright
Interim Acquisition Manager specialising in Telephone and F2F
Tory Nairn
Innovation Cycle Lead
Related Talks
Digital Legacy Leads – A Facebook-first Approach
This session explores the use of paid Facebook advertising to attract new leads with potential interest in leaving a legacy gift to the RSPB.
Q+A: Behind the Everyone Hates Elon Campaign
In Q+A, we speak to the activists behind the campaign (anonymously, of course). How did it come together? How did they move so quickly? And what impact did it have—not just on Musk’s image, but on culture, media, and even fundraising?
How Commercial Brands use Email for Customer Experience
In this session, Tom Carter, Performance Marketing Manager at PensionBee, will share how a fast-growing fintech brand uses email to drive results through smart, strategic communication.
The organic social media landscape
This panel brings together social media leads from across the charity sector to explore how they’re adapting, and thriving in this new landscape.