Welcome to the Legacy Fundraising Collection

Using the insights and learning from twenty oral histories with legacy pledgers Marina will share what supporters’ life narratives tell us about why they gave a gift and what you can learn and apply to your own legacy giving.

Your legacy web pages are your digital shop window. Here’s how to make them connect with and inspire your supporters to take action.

In this session Peter will discuss: why you need a legacy proposition; what it’s about and what it isn’t about; how you develop a unique proposition; and examples of different successful legacy propositions.

In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned. Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity.

In this session, he will use this experience to explore how legacy fundraisers can go from ‘being right about legacies’ to ‘legacies being right at the heart’ of the charity’s communications.

 Hear how Anaish’s experience is helping him navigate his new role of Head of Legacies at the British Red Cross.

In this session, we’ll chat about what you can do, at every stage of your legacy program, to infuse stories and voices into your fundraising.

In this session, Leadership Development Coach (and former self-confessed accidental fundraiser) Ceri Sunu will teach you how to use the fundamentals of coaching in everyday conversations.

In this session, Dan Garrett, Farewill CEO, will go through key learnings around the importance of data in legacy fundraising.

Following a study of representation within the top 100 legacy-earning charities’ brochures, Claire and Haseeb will share some important insights on the level of diversity within them.

This session will be looking at how we at World Vision have adapted our events and communications over COVID to make ourselves more digital enabled, and the impact this has had on our ability to engage with supporters in new and varied ways at no increased cost.

In this roundtable discussion, we are going to share experience and knowledge to bring legacy for different culture and explore the possibility to creating legacy campaigns that work across culture.

This is an ideal short session for smaller charities and hospices, or for any organisation that wants to feel confident it has its in-memory basics in place before planning an uplift in this area.

In this session you will learn about the key elements of successful legacy stewardship.