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Welcome to the Legacy Fundraising Collection
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Why your charity’s legacy program isn’t working – and how to fix it!
We’ll share new data from legacy experts on why this is the wrong strategy and how you as a fundraiser and your organization can get your program back on track.
7 Tips to Launching a Legacy Program
This fast-paced session will share seven quick and easy tactics to help you launch a legacy program no matter what size organization you serve.
Top legacy fundraising strategies from scientific research: International data & results from the lab
Professor James brings together scientific results from economics, neuroscience, psychology, demographics, and other disciplines to present the ten most important and effective strategies for increasing fundraising success in planned gifts.
10 ways to start a legacy programme
Cash-strapped, acquisition costs keep increasing, and drawing a blank on how to engage supporters at a higher level. What is a fundraiser to do? This fast-paced session will share ten quick and easy tactics to help you launch a legacy program no matter what size organization you serve.
How To Build & Embrace an Awesome Legacy Pipeline
This session will break down some of the typical myths surrounding legacies and delve into the profile of the typical legacy donor so you can start data mining and marketing your program to the best legacy prospects.