Welcome to the Marketing Collection

In this session, Alex shares her top tips to help you and your organisation effectively communicate online as well as which online marketing “should”s you can throw in the bin.

This talk will run through what it’s like from a professional filmmakers perspective to work with charities, so not only are you better prepared when you do work with a production company, but you’ll also have more knowledge to film more content yourselves.

I’m passionate about small charities and the Radio 4 appeal is one place where small charities can compete on a level playing field. I’ve broadcast two radio four appeals raising £30k in 2017 and £60k in 2020.

Sonya Barlow, an award-winning entrepreneur, introduces LinkedIn as a crucial platform for personal and business success.

A good mailing list is the foundation of any appeal, but how do you build a list of engaged people who will respond positively to your campaign?

You’ll leave with 5 steps to successful storytelling and practical tips for campaign success.

A 15 minute intro to design, how to stand out and how good design is crucial for any fundraising campaign.

This session covers: What predictable things happen when your donors perceive something is boring, how you can start to head that off at the pass, before your fingers ever touch the keyboard, and the mechanics of how to find and fix some of the fatal flaws that lead to boring.

In this session, Howard uses his experience to give you tips and tricks to writing a press release that will not only work, but stand out.

This session will show you how to get an edge in your digital fundraising by using Google ads.

This session looks at the importance of having a charity newsletter and how you can make yours better an more effective at engaging supporters and meeting your goals.

In this session, Dominque delves into how to build lasting relations with millennials at your charity. Why should you focus on this group and how can you best engage with millenials.

Behavioural economics can have a massive impact on your fundraising decisions, but what exactly is it? This session offers a comprehensive overview of everything you need to know.

You’ll learn about creative use of voices, what ‘designing for donors’ looks like and tons of tips, tricks and tactics you can start using tomorrow.

Join Tom Ahern as he shows you just how to write a fabulous case for support.

This session gives you some great tips, with 10 rules and considerations to guide you to success.