Trends and insights to maximise income from donor retention
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Talk Details
Join us for an honest look at face-to-face supporter retention and how at Oxfam we’re working to improve it. We will discuss how we are actively addressing retention levels and want to share what we’ve learned so far. This session will explore how we’re building a tailored supporter journey for face-to-face supporters using cross channel communications to improve first-year retention, and strengthen long-term relationships. We’ll discuss key insights, early successes, and ongoing challenges.
Key learnings from this session:
- Practical takeaways to enhance your own retention strategy and maximise supporter value.
Speakers
Josh White
Senior F2F Programme Manager
Merlin Meyer
Supporter Journey Manager
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