Using AI and segmentation to boost email donations by 300%+: A case study
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Talk Details
A step-by-step case study on Giving Analytics’ award-winning project with Muslim Charity – where we used LLMs to generate hyper-personalised emails at scale (30,000+) during Ramadan 2024. The results were nothing short of remarkable – seeing over 3x donated per LLM-generated email vs standard template emails sent in the same period!
Key learnings from this session:
- How to use LLMs to talk to donors about their specific impact, rather than just talking about the charity’s activities as a whole
- How to effectively segment donors with a CTA in mind
- How to do these things with a less-than-perfect donor database
Speakers
Mohammed Khalil
Founder
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