Using digital marketing to punch above your weight
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
A charity can do a fair amount to raise awareness of their activities using digital marketing techniques without spending a penny.
However paid media is necessary when you want to go beyond what’s achievable using free marketing techniques.
In this workshop I’ll be focusing on some top line tactical considerations around how to best utilise paid media, and the digital landscape, to maximise awareness, relevance and return on ad spend
Key learnings from this session:
- Best ways to structure paid media campaigns, with a budget under £5k. This will include considerations around optimisation and all the ‘levers’ that contribute to this.
- Innovative use of digital channels that help ‘level the playing field’ for smaller organisations.
- Streamline the user experience.
Speakers
Jeff Boachie
Digital Growth Manager
Related Talks
Digital Legacy Leads – A Facebook-first Approach
This session explores the use of paid Facebook advertising to attract new leads with potential interest in leaving a legacy gift to the RSPB.
Q+A: Behind the Everyone Hates Elon Campaign
In Q+A, we speak to the activists behind the campaign (anonymously, of course). How did it come together? How did they move so quickly? And what impact did it have—not just on Musk’s image, but on culture, media, and even fundraising?
How Commercial Brands use Email for Customer Experience
In this session, Tom Carter, Performance Marketing Manager at PensionBee, will share how a fast-growing fintech brand uses email to drive results through smart, strategic communication.
The organic social media landscape
This panel brings together social media leads from across the charity sector to explore how they’re adapting, and thriving in this new landscape.