What Makes a Great Telephone Fundraiser?
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In this session, we’ll explore the real drivers behind great fundraising calls — and it all starts with the fundraiser. We’ll unpack the qualities and instincts that make some fundraisers exceptional, and what can (and can’t) be taught. From natural empathy and conversational confidence to resilience and active listening, we’ll dive into the key traits that matter most on the phone.
We’ll also share practical insights into how to recruit, train, and retain brilliant callers — including how to keep teams motivated, engaged, and continuously growing in their role. Whether you run a calling team or partner with an agency, this session will give you a fresh perspective on what makes a good call truly great.
Key learnings from this session:
- A great call doesn’t start with a script — it starts with a great fundraiser
- What should you look out for when recruiting a new fundraiser
- What skills and behaviors should you nurture and develop
Speakers
Bethan Francis
Managing Director
Related Talks
How Commercial Brands use Email for Customer Experience
In this session, Tom Carter, Performance Marketing Manager at PensionBee, will share how a fast-growing fintech brand uses email to drive results through smart, strategic communication.
The organic social media landscape
This panel brings together social media leads from across the charity sector to explore how they’re adapting, and thriving in this new landscape.
Ways of working: the skill of learning skills
Struggling with adoption of a new technology? Want to embed digital skills and overcome resistance to change but not sure where to start? Join Kim’s session to learn about building user communities and feedback loops into an effective digital skills programme.