What Makes a Great Telephone Fundraiser?

In this session, we’ll explore the real drivers behind great fundraising calls — and it all starts with the fundraiser. We’ll unpack the qualities and instincts that make some fundraisers exceptional, and what can (and can’t) be taught. From natural empathy and conversational confidence to resilience and active listening, we’ll dive into the key traits that matter most on the phone.

We’ll also share practical insights into how to recruit, train, and retain brilliant callers — including how to keep teams motivated, engaged, and continuously growing in their role. Whether you run a calling team or partner with an agency, this session will give you a fresh perspective on what makes a good call truly great.

Key learnings from this session:

• A great call doesn’t start with a script — it starts with a great fundraiser
• What should you look out for when recruiting a new fundraiser
• What skills and behaviors should you nurture and develop