Why You Need To Move To Google Analytics 4
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Talk Details
Google Analytics 4 is coming, whether we like it or not!
Your Universal Analytics will make the switch on 1 July.
This session will be a quick overview over the new Analytics interface, a selection of the things that have changed, and reasons why doing the automatic switchover is like letting a removal company who don’t care about your stuff move house for you!
Key learnings form this webinar:
- An understanding of the data driven attribution model
- What’s replacing bounce rate
- An understanding of the importance of events in GA4
Speakers
Matt Collins
Managing Director
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