0
Join Us

Why your charity’s legacy program isn’t working – and how to fix it!

We’ll share new data from legacy experts on why this is the wrong strategy and how you as a fundraiser and your organization can get your program back on track.

Buy Now
QTY

£18.75

View Details

Unlimited access from £25.00 / month

Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.

Become a Member

Talk Details

Most charities and even donors don’t engage in legacy and planned giving discussions because they are intimidated by the math, and topics like death and taxes. Bosses and boards won’t invest because they think legacy only represents future money. We’ll share new data from legacy experts on why this is the wrong strategy and how you as a fundraiser and your organization can get your program back on track.

What are the key learnings from your session?

  • How to talk to donors about legacy giving
  • Why the legacy conversation is different than most fundraising
  • Get over the complexity of the mind by engaging the simplicity of the heart
  • How legacy is the gateway gift to MORE cash donations in life

Speakers

Related Talks

On Demand

Get Fundraising Code Ready: The Code in Practice

Get ready for the new Code of Fundraising Practice with this practical session from Cam St-Omer Donaldson, Green Light Sites, and charity partners. Learn how to apply the Code in real terms, review your programmes, and embed quality assurance processes that keep you compliant beyond launch day.

Watch Now