Working in partnership with your Telemarketing agencies
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Talk Details
Oxfam’s global approach is to seek strategic long terms partnerships with our Telemarketing agencies. We do this by developing close working relationships and by spending time understanding each other’s business needs so that this can be reflected in a sharing of objectives. This session will outline a process for you to engage with your Telemarketing agencies in this way. Having worked both agency and charity side in Telefundraising for almost 30 years I will provide you with insights that will help you establish meaningful dialogue and a successful way of working with your agency partners.
Key learnings from this session:
- A process to follow when planning with your agency partners
- A roadmap to use when managing campaigns together
- A shared method of assessing performance and taking learning forward
Speakers
Alex Mackain-Bremner
Telefundraising & Retention Specialist
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