Following last month’s Frequently Asked Questions - Part 1 blog, we’ll continue to look at some of the answers to your most burning questions. If you’re thinking of attending one of our Fundraising Everywhere events, or if you want to get involved as a speaker, then we’re certain you’ll have a lot of questions! 

Over the past few years, our team has created an accessible and supportive online community where fundraisers can connect with peers, keep up with sector trends and learn new skills. One of the best ways to do this is through our virtual workshops, monthly webinars and conferences.

If you’re thinking of enlisting our help with your fundraising efforts but aren’t sure what to expect or where to start, or if you just want to get involved, then we’ve put together another blog on some more of our most frequently asked questions for you below.

Let’s dive in!

Here are more answers to some of your most burning questions

I’ve booked a ticket and plan on sharing it with other members of my team. Is this allowed?

We understand that people love sharing, but unfortunately, each conference attendee needs to book their own place. So, please make sure you book separately! But, if there’s a lot of you, get in touch! We offer hefty discounts for group bookings and watch parties. We’ll send the access link and joining instructions the week before your booked event.

We’re a business and we want to support charities and fundraisers. How do we get involved?

Support from businesses is vital, and Fundraising Everywhere wouldn’t be able to happen without you! Get in touch at [email protected] and let’s chat!

Will the sessions be subtitled?

Yes! We aim to be as accessible as possible for everyone. That’s why all of our session recordings are subtitled for you.

I’m not based in Europe, can I still attend the conference?

Of course! One of the benefits of joining a virtual conference is that you can attend from anywhere, no matter where you are in the world. Likewise, you can join from any device, whether it be your laptop, tablet or phone. Plus most of our speakers and attendees are from different locations across the globe.

I want to be a speaker, can you make that happen?

That’s great! Tell us more about your idea here. We are very keen to improve the diversity of our network. We’re looking to prioritise applications from people who represent the underheard voices of our sector, including race, sexuality, sex and gender, socioeconomic backgrounds, disability, age, seniority, and religion.

Why should you become a Fundraising Everywhere member?

Fundraising is no easy feat. That’s why our conferences are designed to give charities and independent fundraisers a helping hand where they need it. So, why become a Fundraising Everywhere member? Well for starters, we’re:

Find out more about the benefits of our membership here.

Here at Fundraising Everywhere, we believe confident, connected, empowered fundraisers can change the world. And the best way to do that is by creating a close knit community of passionate people. 

That being said, we thought it was about time that we introduced you to the people behind our amazing team. That’s why, in this blog, we’ll be putting the spotlight focus on Nikki Bell, one of our co-founders.

Let’s get started with the questions!

Hi Nikki! Let’s start by finding out how you got involved in fundraising? 

I was working for Tesco Bank and involved with their CSR team. A friend of mine left a charity job and recommended their role to me and, after three failed interviews over a year or so, I finally got the job! I started in face-to-face and community fundraising and have worked in volunteering, corporate, individual giving and digital since then.

What drives your passion behind fundraising? 

I love how much the sector really cares about changing the world for the better and puts in the work and campaigning to make it happen. I want to be involved with that work and making the world a better place.

What made you decide to co-create Fundraising Everywhere? 

Funny story! Simon and I were rejected from an overseas conference and, alongside my work with another national training organisation, we got talking about how inaccessible development opportunities are. 

Not everyone has the time or money to travel to London or internationally to upskill and that limits opportunities to those with the privilege to do so. We wanted to change that. We created an online platform where the content was influenced by fundraisers and priced in a way you could fund yourself if your place of work couldn't. 

Knowledge shouldn't be limited to the few; Fundraising Everywhere changes that.

What's been one of the biggest challenges for you? 

After launching Fundraising Everywhere in 2019, in early 2020 we started Everywhere+, a virtual platform and management service that enabled charities to use our tech to host their own virtual events. 

We launched it pre-Covid and had no idea how busy we would get, especially when the schools shut, and we both found ourselves working from our own homes with kids around and crap internet. 

We've been non-stop since March 2020, and that, alongside normal life and kids, has been the biggest challenge. BUT! The exciting news is we're now hiring our first internal team, so I'm looking forward to bringing in more minds and skills.

Covid-19 has changed how fundraising events are run. Do you think virtual events are here to stay?

I do, but not for everyone at this stage. Managing online events can take the same amount of planning and cost as an in-person event, and some charities will not have the capacity to do both. 

The choice will need to be led by supporters and what they'll engage with. Virtual is accessible and with a huge ROI, not to mention cancel-proof, so I hope even if charities can't host hybrid fundraising events, they keep a few virtual-only events in the calendar for stewardship and connection.

What do you like to do outside of work to relax? 

I relax the most when I'm outside and moving, so my favourite things are kayaking, hiking and swimming in the sea. When I do slow it down, I love to read and go to bed at 8pm.

What's your favourite TV series? 

Frasier. 

Are you a dog or cat person? 

I love my own cats and other peoples' dogs.

If you could invite five famous guests (dead or alive) to your dinner party, who would you choose? 

Prince, Bruce Springsteen and Beyoncé for me, and Angus and Brian from AC/DC for my five year old son.

--
Thanks Nikki! Keep an eye out for our next Spotlight Focus feature in the future. If you want to learn more about Fundraising Everywhere and our story, you can do so here.

Whilst we are beginning to see a return to in-person fundraising, now is not the time to abandon virtual events. Virtual events allow you to reach wider audiences, be more accessible and see a greater return on investment. The future is hybrid.

When planning your next virtual event, you’ll need a quick, easy and contactless metric like Text Giving to enable your supporters to donate.

Here are 5 ways in which you can incorporate Text Giving into your virtual event.

  1. Add Text Giving to an Online Broadcast

Text Giving is the perfect donation metric for an online broadcast, as it allows your supporter to quickly donate without having to click away from the broadcast. They just grab their phone, send a text and they are done!

For some inspiration, check out the National Theatre at Home campaign, which enabled fans across the globe to tune in for some classic West End performances. The shows were broadcast for free with fans able to text to make a donation if they enjoyed what they saw – meaning world class theatre was available to all.

  1. Create a Virtual Bucket Collection

Bucket collections are one of the first things that come to mind when you think of fundraising! You can use our template to create a virtual alternative, which works perfectly at a virtual event or for a social media campaign.

Even for in-person fundraising, the advice from the Fundraising Regulator and Chartered Institute of Fundraising suggests that you should review how you accept and handle donations to ensure social distancing and good hygiene practices. So a Text Giving keyword also works for an in-person bucket collection.

  1. A Simple Donation Metric for a Viral Campaign

Teesside Hospice partnered with footballer Ben Gibson on the ‘26 Keep Up Challenge’. Participants attempted 26 keep ups with a football, donated £5 and nominated 5 friends. Text Giving provided the perfect donation metric, as it’s quick, easy to communicate and supporters could share a screenshot of the confirmation text to prove that they had donated.  

If you are aiming for a viral element to your virtual fundraising, then look no further!

  1. Text-to-Vote to Choose Your Winner

If there is a competitive element to your virtual event, such as a talent show, then you can ask your supporters to choose the winner via text. Just register a keyword for each competitor and ask your supporters to text choose who they would like to win - whilst making a donation for your charity.

For more information on how to do this, check out the Max’s Foundation Virtual Talent Show.

  1. Personalised Comms to Your Supporters

Send a customised thank you text to your supporters so they know that you really appreciate their donation. You can even embed a link to a video or case study story to build a truly great supporter experience.

Donr will shortly be launching their ‘Text Journeys’ platform, which will enable you to continue to communicate with supporters long after your event. This means that you can steward supporters into regular donors, or invite attendees to your next virtual event.

We’ve given you 5 examples to get you started, but Text Giving is such a versatile tool that the possibilities really are endless! If you would like to find out more, please visit us at www.donr.com or contact [email protected]

Thinking of taking part in one of our Fundraising Everywhere conferences or webinars? Unsure what to expect? 

We’ve talked plenty about some of the challenges that many charities have faced during the Covid-19 pandemic, and now more than ever, we’ve lent a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation. 

That’s why, over the past few years, we’ve created an accessible and supportive online community where fundraisers can connect with peers, keep up with sector trends and learn new skills. One of the ways we do this is through our virtual workshops, monthly webinars and conferences.

If you’re thinking of enlisting our help with your fundraising efforts but aren’t sure what to expect or where to start, we’ve put together a simple blog on some of our most frequently asked questions.

Here are the answers to some of your most burning questions

I’m busy on the day of the conference, can I still book?

Whether it’s a fundraising webinar or the concert of your favourite musician, realising you’ve already made plans, or have other commitments to attend to, can be frustrating. But with our Fundraising Everywhere conferences, you don’t have to miss out! All of our events are available for 30 days post-event for non-members and twelve months for members. You can simply access it via the same link you receive for the event or your persona Members portal.

I’m a consultant that works with small charities; which ticket is right for me?

We recognise that individual consultants have to budget when it comes to money, especially if the charity you represent is fairly small. That’s why we’ve made it so that our paying attendees help permanent employees from small charities attend for free. 

The full price ticket is right for you and will get you hours of learning to benefit the charities you’re contracted for. Alternatively, you could consider a low-price membership which gives you full access to everything, whenever you need it.

When will I get the link for the conference/event/workshop?

If you’ve just purchased access to the event, then don’t worry if you don’t receive your link straight away! We’ll send your special link to you twice the week before your booked event. Just make sure to add us to your safe senders in your email to make sure we reach your inbox!

Where will the event be broadcast? 

Not sure where you’ll be able to watch one of our fundraising events? Everything will be broadcast right here on our website! We’ll send you the access link, as well as joining instructions, the week before your booked event. There is no software for you to download but we suggest using Chrome or Firefox as your browser.

Why Fundraising Everywhere?

Fundraising is no easy feat. That’s why our conferences are designed to give charities and independent fundraisers a helping hand where they need it. So, why join Fundraising Everywhere? Well for starters, we’re:

Find out more about the benefits of our membership here.

Virtual event planning in 2020 was all about the (Ross from Friends voice) pivot - and now we're almost halfway through 2021, our sights will (and should) be set on bigger things.

With virtual events proven to be an effective engagement and fundraising tool with a brilliant ROI, charities are beginning to think about the next step on virtual event planning that will bring supporters back and continue the conversation.

Here we'll share five ways to build on your 2020 virtual success and scale up your online events.

Use a better platform

For most charities, 2020 was all about Zoom or Microsoft Teams to gain a quick and cheap solution to the problem of rapidly disappearing events income.

But these platforms were created for meetings. They lack engagement opportunities and don't allow us to be creative with our approach.

Now we know in-person events as we've known them won't be back in a hurry, moving from Zoom to a platform dedicated to event hosting is a quick and simple way to level up your virtual events.

With platforms like Everywhere+ (that's us!), HopIn, and others, you can brand or personalise your platform, build in photobooths or sponsor hubs, and allow someone else to manage the event while you network and build relationships.

Be bold

Did you play it safe in 2020? Now you're a virtual event pro (meaning you've hosted at least one and didn't break the internet), it's time to do more.

Use your previous event feedback and plot ways to bring the 'wow' factor to your event, as well as improving on the basics from round one.

Create a bigger experience with more talks or tracks, switch up the format, invite an exciting guest, or build in interactive elements to continuously surprise and delight attendees. You want to create an element of expectation where they know every event they attend will be fresh and exciting. That way they'll keep coming back.

At our events we like to create one new thing every month to surprise our guests. So far we've had an interactive museum, networking park (complete with Springsteen disco), and watch parties. I wonder what we'll create next?!

Plan better

Last year we had to act fast as events were postponed or canceled at a rapid pace. It worked at the time and donors were forgiving. But as we spend more time online and experience higher quality events, it's time to keep up.

Now we know virtual events will be a permanent fixture in our fundraising calendar we need to approach it like any other successful campaign with proper planning, positioning, budgets, marketing, activation and stewardship.

Get some time in the diary with your team to go back to the drawing board and run through these questions:

  1. What do we wish we could have done in 2020 if we had more time to plan?
  2. What is our audience telling us about their preferred engagement with us online?
  3. Who was missing from 2020 and how can we reach them?

Add these answers to existing feedback of what previously went well - now you've got yourself a brilliant event!

This session from Maddy Janes (British Red Cross) at our Virtual Fundraising Summit goes into more detail about the importance of planning and testing.

Go hybrid

Hybrid events are events that happen online and offline simultaneously - and with the same level of engagement and interaction at each one.

If you're planning a return to events in 2021, chances are your crowds will be small because of rules or public confidence. A brilliant way to bring your newfound audience with you through to an in-person return is to facilitate online participation.

It's great for lots of reasons. It's accessible, when done right you gain a higher ROI, and the supporters who loved hearing from you through lockdown won't feel abandoned.

The trick to hosting a successful hybrid event is to work with professionals. AV pros and virtual platform organisers will be crucial for you in this space.

Go for it!

If you're 'waiting to see how things go' or you haven't hosted your first virtual event yet, you're missing out.

Virtual events are not new - even we were around in 2019! The pandemic has simply accelerated a need that was already there and they've proven to be possible and effective. The only way to go now is forward and up.

If uncertainty or nerves are holding you back, we can help. We host regular coaching calls with people just like you who want to know more about virtual events and how to improve them.

Book a call and let's chat!

Or if you're already planning how to level up your events and want to chat to someone about hosting, you can find out more by contacting our virtual event team.

The Covid-19 pandemic, and subsequent social distancing guidelines, have meant that many in-person fundraising events, seminars and training courses have been postponed or cancelled. Instead, there’s been an increased uptake of these events and fundraisers online. Even with lockdown restrictions easing, virtual events appear to be sticking around for a little longer.

One type of event that’s particularly taken off, are webinars. Webinars are effectively a virtual seminar that’s held entirely online. Given the current climate, this makes them invaluable to charities. But, if you’re thinking about setting up your own fundraising webinar, perhaps you’re not entirely sure how they can benefit your nonprofit? Why are they so vital to your charity work? 

When planned correctly, webinars can be a great way to help your fundraising campaigns; they promote your charity’s cause and impact, as well as reaching wider audiences that you would have not originally had access to. In the blog below, we’ll explain exactly why webinars are so important to nonprofit organisations, as well as everything you need to get started with your own!

Let’s dive in.

Why are webinars important to charities?

There are many different reasons why fundraising webinars are so important to charities. For example, they’re a good way for nonprofits to: 

The main purpose of a webinar is to put a group of people into discussion. Like an in-person seminar, attendees gather to listen and discuss various topics that are relevant to that charity. 

Effectively, this means that you can use them to conduct any of the above, but completely online. Webinars also help you to continue your fundraising events and discussions virtually, in a way that complies with social distancing restrictions. 

So why are webinars so popular with charities and nonprofits?

What do you need to set up your own fundraising webinar?

So now you know why webinars are so popular, and why they’re vital to charities, it’s time to look at how you can host one yourself! It might seem overwhelming to plan your own webinar, especially if you keep getting swamped by the specifics and meeting planning. 

However, they’re actually pretty straightforward to plan. Here are three things you need to start:

An audience and topic

The attendees of your webinar are the key to its success. That’s why it’s important to find out ahead of time what your audience wants and/or needs to hear. You need your audience to have an interest in the webinar programme before it actually goes ahead. Speak to your audience to find out if they’re interested, what’s the best time and date to host your webinar, as well as the key topics they want to discuss.

Set a date and time

Set a date and time for your webinar based on what your audience’s time preferences are. This can be tricky, as if you have multiple people attending from different locations or time zones. However, try and find a balance as best as you can; this might mean that you have to run multiple sessions throughout the day to be fully inclusive.

A streaming platform

And lastly, of course you’ll need a webinar hosting platform to actually run your fundraiser! Lockdown has boosted the popularity of Zoom for meetings, and event platforms like Everywhere+ (that’s us!) can create engaging experiences for big impact. There are plenty of other platforms out there to suit any budget or requirements. Pick a platform that you know how to use and has the features you need, as well as one that pushes simplicity. You need your attendees to know how to access and use it too!

Get involved with Fundraising Everywhere’s May Data Slam 2021 Webinar

It’s not too late to register for our May Data Slam 2021 webinar! In the webinar, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. 
The event will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. If you want to get involved, you can book your ticket here. If you’re already a Fundraising Everywhere member then there’s no need to register, as the event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

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