What’s the best day to send an email? What words should you include in your subject lines? Is preview text really that important? How does your email performance measure up to other nonprofits? Join us as we unpack some of the key takeaways from Neon One’s most recent study on nonprofit email performance. You’ll leave with insights gleaned from more than 37,000 nonprofit email campaigns, plus data-backed strategies for creating more compelling emails.

Key learnings from this session:

• You’ll learn: – Nonprofit email performance benchmarks from 2022 (for both small and large organizations!)
• Fascinating data about the words and emotions that prompt your readers to open and read your messages
• Insight into how to use these new benchmarks to improve your own engagement.