Want to know more about getting started with gaming and streaming campaigns? Find out about how I developed the programme and innovated gaming and streaming at Cats Protection for the cat-loving online world of content creators and what I’m doing now to shape a partnerships-led approach to gaming and streaming with Make a Wish.

This session will explore the opportunities, challenges, learnings and musings on this exciting area of digital fundraising.

Key learnings from this session:

• I’ll share some techniques to help you assess if this is an area of fundraising to get started in for your charity and how to prepare.
• You’ll find out about different ways to test and develop gaming and streaming products, campaigns, recruitment and supporter engagement.
• I’ll break down the basics of how this fundraising works and signpost you to where to get resources and further guidance to get started.