Veronica Bamford-Deane
Managing Director
Veronica is the Managing Director of Work for Good and has worked in the charity sector for over 10 years within fundraising teams at university development offices and Save the Children and she managed the military charity, and online ticketing platform, Tickets for Troops.
At Work for Good she leads the growing fundraising platform which is unlocking sustainable income for charities from small business sales fundraising.
The platform helps fundraising teams and charities steward their sales fundraising supporters more efficiently and effectively and offers a unique supporter-friendly commercial participation solution to the charity sector.
She gets particularly excited when talking about the enormous opportunity and impact small business supporters and sales fundraising can have for our sector!
My Previous Events
On Demand
Digital Fundraising Conference 2026
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 9th 2026
The Digital Skills Fundraisers Actually Need in 2026
Explore the essential digital skills fundraisers need in 2026 to create more strategic, accessible, and human supporter experiences that drive engagement and retention.
Corporate supporterships: insights into the small business landscape and how to seize them
In this session, backed up by evidence and insight into small business donation trends and behaviours, we will look at the benefits of combining small business supporterships with traditional corporate partnerships, the benefits of NOT reserving commercial participation agreements for 5 figure donations, and the added value small businesses can bring to your charity beyond the financial support.
Corporate Partnership Agreements/myths about corporate
This session helps tackle some myths around Small Business Fundraising and breaks down the barriers that Commercial Participation Agreements usually create.