The Digital Skills Fundraisers Actually Need in 2026
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Talk Details
Digital fundraising has evolved far beyond “send an email and post on social media”, yet many organisations are still operating with digital skillsets built for a very different internet. This session explores the digital skills fundraisers actually need in 2026 to build stronger supporter relationships, improve retention and create fundraising experiences that feel human rather than transactional. From audience psychology and supporter journeys to accessibility, data interpretation, AI, automation and digital behaviour, this session looks at how fundraising teams can move beyond siloed tactics and start thinking more strategically about the full supporter experience.
Expect a practical, honest and slightly playful session exploring why so many digital journeys quietly fail, what modern supporters now expect from charities online and how teams can adapt without needing huge budgets or becoming “tech experts overnight”.
Designed for fundraising, digital and communications professionals working across charities and nonprofits, attendees will leave with practical ideas they can apply immediately across campaigns, content, supporter journeys and digital engagement strategy.
Key learnings from this session:
- A clearer understanding of the digital skills most needed in modern fundraising.
- Practical insight into supporter psychology and behaviour online ways to improve supporter journeys and reduce friction.
- A better understanding of accessibility as a fundraising and engagement issue.
- Confidence navigating AI, automation and digital tools more strategically.
- Practical approaches to building more human, emotionally intelligent digital experiences.
- Insight into why retention and engagement often fail beyond the campaign layer.
- Ideas for improving digital fundraising without needing huge budgets or large teams.
Speakers
Quarina Sultana
Director
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