Carmen Barlow is the Director and Founder of Carmen Barlow Digital, a consultancy that transforms charity digital operations to drive exceptional results and sustainable growth. With a proven track record of increasing digital income, Carmen revolutionises how organisations structure their digital functions to maximise impact and ROI.

As former Head of Communications & Digital Engagement at Amnesty International UK, Carmen led a team of 25, including digital fundraising within her department and optimising operations to go from an underperforming team to delivering extraordinary results—generating 200,000 new supporters and £3.2 million worth of support in just one year through a new strategy - with a focus on better ways of working, optimisation, innovation and radical prioritisation.

Carmen has transformed digital operations across major organisations including Refuge, Marie Curie and Plan International UK. As co-founder of the Charity Change Collective, she combines cutting-edge organisational research with practical experience to help organisations escape the "trying to do everything" trap. Her data-led, iterative approach builds focused, energised, resilient teams that raise more money with less.