Victoria Friar

Victoria (Vix) Friar is a people-focused charity leader with over 20 years’ experience across global, national and regional organisations including Save the Children, Battersea, the hospice movement and now Air Ambulance Charity Kent Surrey Sussex. Her career spans community, corporate, events and legacy fundraising, with a strong focus on supporter care and retention. Passionate about creating exceptional supporter experiences, she has led high-performing teams and developed strategies that strengthen loyalty and build sustainable income. Vix believes that investing in supporter relationships today creates the foundations for tomorrow’s legacy gifts, ensuring charities can thrive long into the future.