Legacies and loyalty: the long-term impact of an excellent supporter experience
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
About Loyalty’s research has shown the direct impact of high supporter loyalty on their intention to leave a gift in their will. But what does this look like in action?
In this session, we’ll dive into the supporter experience from a legacy perspective, exploring real-world examples of charities who are aligning their supporter experience with their legacy programme to grow long-term income.
Join us, to uncover exactly what a great supporter experience can look like – and how your legacy planning can play a crucial part.
Key learnings from this session:
- Insights into the connection between legacies and the supporter experience from more than 500,000 supporters across the globe
- Real-world examples of how charities are turning these legacy insights into action
- Tips, tools and techniques for doing the same at your own organisation
Speakers
Kay Harrison
Community and Content Manager
Victoria Friar
Head of Supporter Services
Related Talks
Creating Meaningful Moments: Using Events to Steward and Engage Legacy Supporters
Perfect for legacy, in-memory, and supporter engagement fundraisers looking to enhance relationships through the power of events.
Working with bereaved supporters
A compassionate, practical guide to communicating with bereaved supporters — covering grief, difficult conversations, tone, and looking after yourself in the process.
Future focus: AI, reimaging family/communities, marketing
A practical, grounded roadmap for the decade ahead — built around what will change, what might, and what never does in legacy fundraising.
Deciphering the data: The legacy myths costing you your best prospects
Data from 11,000 confirmed legacy gifts reveals why your best prospects are already in your database — and why traditional segmentation is missing them.