Not Just A Pretty Proposition: Making legacy fundraising work harder, not just look better
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Talk Details
Good creative alone doesn’t drive legacies. In this interactive session, Holly Eggleston – Legacy Lead at Aha Agency – makes the case for insight-led fundraising that’s as strategic as it is striking. Drawing on her experience consulting for UNICEF in diverse global markets and her years leading Cancer Research UK’s legacy programme, Holly will explore what truly motivates legacy donors, how to shape propositions that stick, and why curiosity should be your most valued creative tool.
You’ll leave with:
- Lessons from international legacy fundraising success (and missteps) – and how they apply in the UK
- Real-life examples of creative that converts
- Tools for applying behavioural insight to your own campaigns
Perfect for fundraisers who want to bridge the gap between good intentions and great results.
Key learnings from this session:
- Lessons from international legacy fundraising success (and missteps) – and how they apply in the UK
- Real-life examples of creative that converts
- Tools for applying behavioural insight to your own campaigns
Speakers
Holly Eggleston
Legacy Lead
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