Building Resilient Major Gifts: Strategy, Stability, and Sustainability

Join Veritus Group for an in-depth panel discussion on major donor giving focused specifically for UK fundraising professionals navigating a rapidly changing landscape. With inflation, funding cuts, and evolving donor expectations shaping today’s environment, this session will provide practical guidance on how to build a programme that can adapt, endure, and thrive.

The conversation will go beyond simply surviving downturns, focusing instead on how organisations can cultivate long-term sustainability through strategic planning, strong internal culture, and deeper donor engagement.

Attendees will leave with actionable strategies to strengthen their programmes from the inside out, equipping their teams and donor relationships to not only weather uncertainty but to emerge stronger and more connected than before.

Key learnings from this session:

• Maintaining Donor Trust: Learn how transparent communication and authenticity strengthen donor relationships during turbulent times.
• Motivating Fundraisers: Gain tools and perspectives to keep teams inspired, focused, and resilient when targets feel challenging.
• Strengthening Donor Pipelines: Discover how to balance stewardship of long-term donors and find new major donors.
• Embedding Resilience: Understand how to integrate adaptability, collaboration, and smarter use of data and technology into your fundraising systems

Full participation in Building Resilient Major Gifts: Strategy, Stability, and Sustainability is applicable for 1 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification