How to Double Your Major Donors

Details

Finding new major donors doesn’t always mean looking outside your organisation. In fact, your best major gift prospects may already be in your donor database.

In this session, we’ll challenge some of the most common misconceptions about major donor fundraising and explore why so many organisations struggle to move donors into major gifts. We’ll discuss why an over-reliance on prospecting can hold organisations back, how a strong mid-level fundraising programme creates a healthier donor pipeline, and what it takes to build meaningful relationships that inspire greater giving over time. We’ll also share practical insights into donor qualification, stewardship and communication, showing how a thoughtful mid-level strategy can improve donor retention, strengthen engagement and create a steady pipeline of future major donors.

Whether you’re looking to grow your major giving programme or improve the way donors move through your fundraising pipeline, you’ll leave with fresh perspectives and practical ideas to help your organisation unlock more potential from the supporters you already have.

Key Learnings

• Explore some of the most common misconceptions about finding and growing major donors.
• Understand why your best major donor prospects may already be giving to your organisation.
• Learn why a healthy mid-level fundraising programme is critical to building a sustainable major donor pipeline.
• Discover how donor qualification and stewardship help move supporters towards major giving.
• Gain insights into how communication should evolve as donors move through the fundraising pipeline.
• Hear practical examples of how organisations are improving donor retention and creating more meaningful donor relationships.

The views expressed are the speaker’s own and don’t necessarily reflect the positions of Fundraising Everywhere. Content from guest speakers may reflect different approaches, experiences, or perspectives to those covered in other events and training.