Building Resiliency in Mid-Level Fundraising: Strategy and Sustainability

Giving is down. Targets feel impossible. Your mid-level donors are going quiet.

If you’re a mid-level fundraiser navigating declining giving in 2026, this panel discussion will show you how to build programmes that can weather uncertainty and emerge stronger.

Join Veritus Group for an in-depth panel discussion focused specifically for UK fundraising professionals. With economic concerns and evolving donor expectations shaping today’s environment, this session provides practical guidance on building a strong mid-level programme that grows revenue and retains donors better.

The conversation goes beyond simply surviving widespread giving declines. It focuses on how organisations can cultivate long-term sustainability through strategic planning, strong internal culture, and deeper donor engagement.

You’ll leave with actionable strategies to strengthen your programme from the inside out, equipping your teams and donor relationships to not only weather uncertainty but to emerge stronger and more connected than before.

What You’ll Learn

Maintaining Donor Trust
Learn how transparent communication and authenticity strengthen donor relationships during turbulent times. Discover practical approaches to keeping mid-level donors engaged when budgets are tight and expectations are high.

Motivating Fundraisers
Gain tools and perspectives to keep teams inspired, focused, and resilient when targets feel challenging. Understand how to support your fundraising team’s wellbeing whilst maintaining performance and morale.

Strengthening Donor Pipelines
Discover how to balance stewardship of long-term donors with upgrading mid-level donors into major gifts. Learn the strategies that move donors through the pipeline whilst reducing attrition and increasing donor value.

Embedding Resilience
Understand how to integrate adaptability, collaboration, and smarter use of data and technology into your fundraising systems. Build programmes that sustain performance even during periods of declining giving.

Who Should Attend

This session is designed for:

• Mid-level fundraising managers and officers
• Individual giving leads working with mid-level donors
• Fundraising directors overseeing mid-level programmes
• Charity leaders looking to strengthen donor retention
• Anyone responsible for building sustainable fundraising pipelines

Whether you’re establishing a mid-level programme from scratch, rebuilding after difficult years, or looking to strengthen an existing strategy, this session will give you practical frameworks you can implement immediately.

Why Mid-Level Fundraising Matters Now

Mid-level donors represent one of your most valuable but often overlooked audiences. These donors have demonstrated commitment beyond one-time giving but aren’t yet in your major gifts programme.

Without a structured mid-level strategy, research shows that only 0.02% to 1% of mid-level donors organically move into major gifts. With a strong mid-level programme, that number jumps to 3.5% to 4%.

The challenge? Most charities don’t have a real strategy for mid-level donors. Donors move steadily upward in giving until they hit mid-level, then they stop progressing. High attrition rates mean revenue stays flat year after year.

This session addresses that challenge head-on, showing you how to build resilient mid-level programmes that reduce attrition, increase donor value, and create a sustainable pipeline to major gifts.

About Veritus Group

Veritus Group specialises in mid-level, major, and planned giving management strategies for charities worldwide. Their mission is to help organisations achieve higher donor retention and value through data-driven systems, proven structures, and relationship-focused fundraising.

Veritus has worked with hundreds of charities to build and strengthen mid-level programmes, consistently delivering results that transform donor pipelines and increase sustainable income.

This is a free webinar. No ticket required – simply register to secure your place.

Register now to watch on demand.