The Stories Donors Tell – 5 Quick Data Fixes Any Fundraiser Can Tackle
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
We talk about the stories we tell donors, but what about listening to what they’re saying to us? Donors are telling us a lot by the information they’re providing to us and the ways they engage with our organization. But data can be daunting. In this session we will look at how to really listen to donors through the data they provide, what to do to make all that information useful – and EASY to use! Whether you’re data allergic or a seasoned Excel jockey, we’ll cover ways to really make your data work for you.
Speakers
T. Clay Buck, MFA, CFRE
Founder & Principal
Related Talks
How AI and Data can help us understand staff wellbeing
Explore how Data and Agentic AI are revolutionising staff wellbeing across the UK retail sector.
Using AI and segmentation to boost email donations by 300%+: A case study
A step-by-step case study on Giving Analytics’ award-winning project with Muslim Charity – where we used LLMs to generate hyper-personalised emails at scale (30,000+) during Ramadan 2024.
CRM & Supporter Experience: Get Started and Keep going
Whether you’re a small charity using spreadsheets or gearing up for a full CRM rollout, this session will help you get started, keep momentum, and create a supporter experience that’s thoughtful, efficient, and sustainable.
Beyond the Map: Successes and Setbacks in Supporter Experience
This session will explore how charities can build more effective and connected supporter journeys by evolving their use of data, insight, and orchestration tools.