
What’s in a name: Supporter, customer…a 10 minute short
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In this bite-sized session, David Amos Reeves, a founding member of the Experience Hub, introduces key concepts like customer engagement, experience, journeys, and stewardship.
The session emphasizes the importance of balancing product-centered and customer-centered approaches in organizations.
It explores the power of storytelling and the need for a person-centered approach.
The Experience Hub’s mission is to help charities become more audience-centric and provide tailored support.
Speakers

David Amos-Reeves
Consultant
Related Talks

2026: Trends, Challenges, and Opportunities for UK Fundraisers
What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.

Beyond the Map: Successes and Setbacks in Supporter Experience
This session will explore how charities can build more effective and connected supporter journeys by evolving their use of data, insight, and orchestration tools.

Trends and insights to maximise income from donor retention
Join us for an honest look at face-to-face supporter retention and how at Oxfam we’re working to improve it.

Fundraising in Freefall: Insights from UK Giving Report 2025
This free webinar will provide essential insight for fundraisers, leaders, and anyone planning income strategies in 2025.