Turning insight into ideas
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Talk Details
You’ve worked hard to gather insight. But what do you do next? How do you turn insights, vox pops and indexes into great, responsive ideas?
We will share a clear process and practical exercises you can use to come up with insight-led ideas. We’ll discuss common ideation mistakes and how to fix them, and help you bridge that gap between information and inspiration.
Key learnings from this session:
- Ideation best practise
- What good insight and ideas look like
- Writing How Might We questions and turning insight into stimulus
- How to have better ideas
Speakers
Amy Hutchings
Co-founder
Tanvi Yardi
Innovation Consultant
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