Amy is Creative Strategy Director at Open. Having cut her teeth in individual giving at charities including NSPCC, VSO and Orbis, Amy discovered her passion for copywriting and joined Open’s creative team. After a few years writing award-winning organisational propositions, mail packs and OOH ads for some of the sector’s biggest charities, Amy joined Open's planning team – where her mix of left and right brain skills help her deliver innovative fundraising ideas that get a response. She is Open’s strategic lead for campaign planning having spearheaded a number of the sector's biggest integrated campaigns in recent years. She has delivered products, strategies and insight for dozens of the sector’s top charities and works with a range of causes pro bono to spread insight throughout the sector.