Case study: behind the scenes of Greenpeace’s telephone fundraising
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Talk Details
This session provides an in-depth look at Greenpeace UK’s lead generation funnel, detailing how it integrates with our telephone fundraising. Attendees will learn about what’s working well, the hurdles we’ve encountered, and the strategies we’re employing to improve and optimise performance across these channels.
Key learnings from this session:
Attendees will learn about what’s working well, the hurdles we’ve encountered, and the strategies we’re employing to improve and optimise performance across these channels.
Speakers
Gráinne Callan
Head of Digital Direct Marketing
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