Case study: high events fundraising growth in turbulent times
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Talk Details
When Covid hit the world in 2020, charity events fundraising was massively impacted. Over the last few years at a time when many charities have seen a reduction in ROI, Dementia UK has invested into its virtual and third-party challenge events programme and seen a spike in income making 2024 their biggest year yet.
Hear from Amy McBrayne and Lucy Canning from the Events team at Dementia UK where they talk about the angles they’ve taken to grow the events team from strength to strength.
Key learnings from this session:
- What have Dementia UK prioritised to improve ROI?
- What challenges have the Dementia UK Events Team faced?
- Using impact, trust and loyalty as key indicating tools to increase income
Speakers
Amy McBrayne
Challenge Events Manager
Lucy Canning
Virtual Events Manager
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