Reaching fundraising targets is vital to the success of any non-profit fundraising campaign. It’s the one daunting task that charities are faced with immediately. 

With so much resting on donations from supporters, there is no avoiding fundraising. If your charity or organisation is desperately in need of some funds, or you’re short on time, then reaching your fundraising targets within three months can be a difficult task to achieve. Especially if your charity is new to the sector.

So, how can you do it? One of the best ways is to set out a clear fundraising plan, using a variety of trends, techniques and strategies. If you plan well ahead, fundraising won’t seem like as much of a chore, and it’s likely that you’ll fundraise the money you need to help your chosen cause. 

We’ve put together a step by step guide on how to reach your targets in just three months, by using a successful fundraising strategy. By following our advice, you’ll soon be on your way to meeting your fundraising goals.

Set realistic goals and targets

This might seem obvious, but setting a fundraising target that you can actually achieve in three months is one of the best ways to ensure success. You can set yourself up for failure if you set the bar too high. 

Ambition is great, but sometimes supporters can get overwhelmed with unrealistic targets. For example, people are more likely to donate to a campaign that is trying to raise £1,000 for local food banks than £1 million to eliminate world hunger forever.

Use a multi-channelled approach

Social media is arguably one of the best ways to market a business or organisation, and the same goes for charities too. But being on social media isn’t enough to spread your nonprofit’s message and goal. Instead, try using a multi-channelled approach that harnesses a combination of website content, social media, TV, print, radio and email. 

Branding and consistency is key; wherever potential supporters can interact with you, they should see the same message with the same campaign goal that will motivate them to get involved. Use social media, email campaigns and website blogs to create a wave of excitement around your fundraising campaign. 

That doesn’t mean just putting out a single call to action on Twitter or sending one email campaign,do nothing else and wait for something to happen. You need to keep driving energy around your campaigns.

Create a sense of urgency

Try thinking outside the box when it comes to the length of your fundraising campaigns. By keeping your campaign’s timeline short, you’ll create a sense of urgency for donors. Your rallying cry for it should be dramatic - dare we say, somewhat over-the-top - so that your supporters know that the deadline to donate is looming. 

Campaigns that last too long can quickly lose momentum. If your fundraising campaign is more than a month or two, people will either donate later down the line or forget, rather than contributing straight away. Try to keep it lasting no more than a couple of weeks to create a sense of urgency.

Streamline the donation process

Streamlining the donation process for supporters is the best way to make sure you don’t ‘shoot yourself in the foot’ so to speak. Once you’ve convinced someone to help you reach your fundraising target, you then don’t want to make it hard for them to complete their donation. 

Really, you should be able to set everything up online so that your nonprofit can receive donations in just a few clicks. In other words, you want to eliminate all friction from the process. Try implementing these ideas:

Engage Your Supporters

The best and most successful fundraising campaigns involve so much more than just asking people for money. You should be constantly engaging your supporters throughout your process. 

Instead of a highly centralised campaign, why not enlist the help of your charity’s community to participate themselves? The energy and buzz you create around your organisation and subsequent campaign will spread when your supporters have a voice or key role in bringing your message to life. The added bonus? Engaged supporters are more likely to donate to a campaign they can get involved in.

Think outside the box

There are all sorts of different fundraising methods and ideas out there, but something that can really boost support for your campaign is by being different. Don’t be afraid to think outside the box when it comes to getting people engaged in a cause. Create a project for people to rally around. One good example of this is the ‘Free Timmy’ campaign run by Invisible Children

One of the charity’s employees, Timmy, volunteered to live inside a giant cage in the nonprofit’s office until Invisible Children reached its fundraising target. Donors could ‘buy’ Timmy certain survival tools such as food and blankets by donating to the campaign. This playful gimmick was a huge success, and the sense of a cooperative effort and urgency played a huge part in it.

Need help achieving your fundraising target?

If  you’re looking for external support in reaching your fundraising targets then Fundraising Everywhere are here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. 

This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

Fundraising Everywhere is pleased to announce that our new website is now live! After months of design, planning and hard work, we’ve finally launched a new site where fundraisers and Fundraising Everywhere members can access our online resources and get involved in our friendly online community. 

Since our foundation, Fundraising Everywhere has always looked to lend a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation. 

A good fundraiser knows that the actual asking of money is only a small part of the whole fundraising campaign. The real time-consuming and important stuff happens before and after the asking of money. That’s why we offer support to fundraisers; through virtual conferences, monthly webinars and virtual support, we connect them directly to the proven methods, people, and new ideas that are guaranteed to help them raise more money. 

We hope that with the launch of our new website, we can continue to help give fundraisers the clarity, confidence and connections for success. Take a look at some of the new features we’ve added to the website, and how you can get involved, below.

What do we currently offer fundraisers?

Access all areas membership

Users can become a member and get instant unlimited and extended access to our Fundraising Everywhere live webinars and online events.

Pick and mix events

Membership isn’t for everyone. That’s why we also give users access to anything from a full online conference to a single virtual event, for an affordable one-off fee.

Support in hosting your own event

Need helping hosting your own fundraising event? Run your own online event effortlessly, with our trusted platform and management package.

What new features can users access with our website launch?

So what new features are available to users and members? As well as all the above benefits, our new website also allows users to do the following:

Join our community of fundraisers

If you’re a fundraiser, and are interested in getting support with your fundraising efforts, then Fundraising Everywhere are here to help. Unsure why you should join? Here’s three simple reasons why:

  1. We’re affordable: Fair prices and free places for small charities. Pay-what-you-can and pay-it-forward tickets are also available.
  1. We’re accessible: Learn on your own terms, on your own turf, at a time that works for you. 24/7 access to all our videos which are always subtitled.
  1. We’re interactive: Feel free to ask questions, talk with other participants, and expand your network with our interactive chat features.

Get in touch today to see how we can help your virtual fundraising efforts.

You know that feeling? When you write to your mailing list and someone unsubscribes? Your stomach turns, your eyes water up, and for a brief moment you consider e-mailing them to ask, “Why don’t you love me anymore?”

But remember, good fundraising isn’t about making everyone care about you…it’s about caring for the few that do.

Unsubscribing isn’t necessarily a bad thing.

If the alternative is for someone to sit on your mailing list indefinitely, never engaging, never taking action, then wouldn’t you rather be rid of them? In fact, Jon Lloyd at Fundraising Is Awesome said recently, “you should think seriously about actively unsubscribing anyone who’s been inactive for 3 months or more.”

While you mull that over, here’s 4 ways you can reduce the chances of your active readers from unsubscribing:

Be Human

The more human your e-mail sounds and appears, the less likely we are to unsubscribe. Nobody unsubscribes from humans…we unsubscribe from organisations. You can do this by writing from an individual e-mail address as opposed to an ‘info’ or ‘fundraising’ address. Consider sending plain text e-mails sometimes, or at least reducing the bells, whistles, images and excessive formatting (please stop centring your text). Read the content out loud before you send it…if it doesn’t sound like the way you speak then change it.

Segment Your Data

Where possible, segment your data so you’re sending relevant content to relevant people. Or at least, suppressing people who have no interest in a particular mail. For example, I’m on the mailing list of a organisation because I went to their event in Dublin. I’m interested in future events taking place in Dublin. But they keep sending me e-mails about their events being run by their chapters in places like London and Yorkland and Sandwich-Upon-Time. The chances of me being there are slim to none. But if they do insist on trying to cross-sell me then they should tack it in as part of a mail I will be interested in: “Here’s the next Dublin event…and you might also be interested in these.” But instead they’re sending me mails wholly dedicated to non-local events. It just takes one of these irrelevant e-mails to nudge me to unsubscribe…and then I’m gone forever.

E-mail When You Have Something To Say

Rather than deciding to e-mail once a week or once a month and then scrambling to find content, consider keeping a more flexible schedule where you e-mail when you have good content. When you send out fluff to meet a deadline, you’re sending sub-standard e-mails that encourage unsubscribes. And if you don’t have enough good content then let’s work to gather and create more.

Offer Value

Always ask yourself, what value am I providing to the reader? Donor-centred and #DonorLove rules. If you’ve won an award or achieved something, consider why the reader should care. Try shifting the tone from “we have won an award” to “because of you we have won an award”, or even better, “your support has been recognised and we were privileged to pick up this award on behalf of you!”

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