In this blog, we’ll give you an insight into our May Data Slam 2021 webinar fundraiser, and why you should get involved. This month, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. Data is very important to any nonprofit or charity, as it can be used as a way to learn more about your donors; who they are, what they value, and how they see themselves as part of your organisation’s mission.

That’s why we’re bringing fundraisers from all over the world together for our May Data Slam 2021 virtual event, and just like the traditional poetry slams, our webinar will be loud, lively and jam-packed with fun sessions. The virtual conference will aim to help you get started, and do more, with data. Whether you’re a frontline fundraiser looking to learn more from what donors are telling us, or a tech-savvy all-things-data Excel jockey, we’ve got a session for you!

Take a look at our insight into the May Data Slam 2021 webinar below, including location, time, date and session highlights.

When and where is the May Data Slam taking place?

Our May Data Slam will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. 

The event will be curated and hosted by Sam Laprade CFRE and T.Clay Buck CFRE.

Who should attend?

Not sure why you should attend the May Data Slam? Well, if:

Then our Data Slam is definitely for you!

Key sessions 

The Ultimate Guide to Fundraising Databases - Chad Barger

So, where do you keep your data? Join master trainer, Chad Barger, CFRE, for a look at the FREE ‘Ultimate Guide to Fundraising Databases’ online guide that he maintains. Chad will also spend a few minutes reviewing how to best evaluate a fundraising database in order to ensure that it will meet your needs.

Undaunting the daunting - Helen Brown

You’ve got a precious asset (your nonprofit’s data) and you know that you need to keep it safe. But what does that mean? Safe from what, or whom? And why? And how? In this session, Helen Brown will provide a flyover of the legalities and due diligence requirements impacting fundraising and point you to solutions to keep your nonprofit’s donor data safe and compliant. 

Yes, You Can Plan a New Donor Welcome Series in 20 Minutes! - Maureen Wallbeoff

Donor journeys all begin with one thing; the first gift to your organization. This is the most important time for you to begin to build a strong, mutually beneficial relationship with them. And that means a new donor welcome series!

But many nonprofit teams feel stuck when it’s time to create these email messages; we’d rather do nothing than get it wrong. Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.

Humanizing Artificial Intelligence: How AI can help every fundraiser build stronger, more authentic donor relationships - Nejeed Kassam

89% of nonprofit professionals believe Artificial Intelligence can make their organization more efficient, yet almost 80% of nonprofits do not have access to this technology. In this session, come and learn the fundamentals of how you can wield AI as a powerful tool in your work as a fundraiser, everyday. 

You’ll leave with a better understanding of how predictive analytics empower fundraisers and offer unprecedented opportunities to strengthen donor relationships. Your knowledge, combined with the power of Artificial Intelligence are going to change the way you fundraise.

Self Determination and the Future of Data - Amy Sample Ward

The way we structure our world influences what we think is possible and what we allow to take shape. This is true in technology, in data, in fundraising, and social change work in general. 

What does it look like when we release those structures? What is made possible in ourselves when who we are and what we do is not confined to a predetermined check box? Together, let’s envision the possibilities of a better world we can make tomorrow through the changes we make today.

Data, Data Everywhere - Steve MacLaughlin

We are swimming in data, but often bone dry on wisdom. Why is getting more out of data such a challenge? What does it take to embrace using data? Who are organisations that have become truly data driven? Have you heard about Digital Transformation? How could you not! 

It has become the latest buzzword for CEOs, Board Members, and would-be change agents. But what are we really talking about and what are the implications for charities? Real digital transformation must use digital strategies, processes, and tools to do something that transforms the organization - not just improves current practice. 

Join Steve MacLaughlin, vice president of product management at Blackbaud and best selling author of Data Driven Nonprofits to explore and demystify data in the social good sector.

Respect Your Donors with Gender-Inclusive Data - Jude Shimer

Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Marketing and Fundraising, a data match made in heaven - Safiyyah Gareeboo

Are you marketing and fundraising teams siloed? This is fairly common and can often lead to data frustrations. CRM has the power to pool resources from each team whilst meeting your individual needs and remaining data secure. This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation. Working together will help you and your data be more impactful!

How to get involved

If you want to get involved, you can book your early bird place today, here. If you’re already a Fundraising Everywhere member then there’s no need to register! The event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

Please let us know if you need additional accessibility support by contacting [email protected] before May 5th.

Reaching fundraising targets is vital to the success of any non-profit fundraising campaign. It’s the one daunting task that charities are faced with immediately. 

With so much resting on donations from supporters, there is no avoiding fundraising. If your charity or organisation is desperately in need of some funds, or you’re short on time, then reaching your fundraising targets within three months can be a difficult task to achieve. Especially if your charity is new to the sector.

So, how can you do it? One of the best ways is to set out a clear fundraising plan, using a variety of trends, techniques and strategies. If you plan well ahead, fundraising won’t seem like as much of a chore, and it’s likely that you’ll fundraise the money you need to help your chosen cause. 

We’ve put together a step by step guide on how to reach your targets in just three months, by using a successful fundraising strategy. By following our advice, you’ll soon be on your way to meeting your fundraising goals.

Set realistic goals and targets

This might seem obvious, but setting a fundraising target that you can actually achieve in three months is one of the best ways to ensure success. You can set yourself up for failure if you set the bar too high. 

Ambition is great, but sometimes supporters can get overwhelmed with unrealistic targets. For example, people are more likely to donate to a campaign that is trying to raise £1,000 for local food banks than £1 million to eliminate world hunger forever.

Use a multi-channelled approach

Social media is arguably one of the best ways to market a business or organisation, and the same goes for charities too. But being on social media isn’t enough to spread your nonprofit’s message and goal. Instead, try using a multi-channelled approach that harnesses a combination of website content, social media, TV, print, radio and email. 

Branding and consistency is key; wherever potential supporters can interact with you, they should see the same message with the same campaign goal that will motivate them to get involved. Use social media, email campaigns and website blogs to create a wave of excitement around your fundraising campaign. 

That doesn’t mean just putting out a single call to action on Twitter or sending one email campaign,do nothing else and wait for something to happen. You need to keep driving energy around your campaigns.

Create a sense of urgency

Try thinking outside the box when it comes to the length of your fundraising campaigns. By keeping your campaign’s timeline short, you’ll create a sense of urgency for donors. Your rallying cry for it should be dramatic - dare we say, somewhat over-the-top - so that your supporters know that the deadline to donate is looming. 

Campaigns that last too long can quickly lose momentum. If your fundraising campaign is more than a month or two, people will either donate later down the line or forget, rather than contributing straight away. Try to keep it lasting no more than a couple of weeks to create a sense of urgency.

Streamline the donation process

Streamlining the donation process for supporters is the best way to make sure you don’t ‘shoot yourself in the foot’ so to speak. Once you’ve convinced someone to help you reach your fundraising target, you then don’t want to make it hard for them to complete their donation. 

Really, you should be able to set everything up online so that your nonprofit can receive donations in just a few clicks. In other words, you want to eliminate all friction from the process. Try implementing these ideas:

Engage Your Supporters

The best and most successful fundraising campaigns involve so much more than just asking people for money. You should be constantly engaging your supporters throughout your process. 

Instead of a highly centralised campaign, why not enlist the help of your charity’s community to participate themselves? The energy and buzz you create around your organisation and subsequent campaign will spread when your supporters have a voice or key role in bringing your message to life. The added bonus? Engaged supporters are more likely to donate to a campaign they can get involved in.

Think outside the box

There are all sorts of different fundraising methods and ideas out there, but something that can really boost support for your campaign is by being different. Don’t be afraid to think outside the box when it comes to getting people engaged in a cause. Create a project for people to rally around. One good example of this is the ‘Free Timmy’ campaign run by Invisible Children

One of the charity’s employees, Timmy, volunteered to live inside a giant cage in the nonprofit’s office until Invisible Children reached its fundraising target. Donors could ‘buy’ Timmy certain survival tools such as food and blankets by donating to the campaign. This playful gimmick was a huge success, and the sense of a cooperative effort and urgency played a huge part in it.

Need help achieving your fundraising target?

If  you’re looking for external support in reaching your fundraising targets then Fundraising Everywhere are here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. 

This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

Fundraising Everywhere is pleased to announce that our new website is now live! After months of design, planning and hard work, we’ve finally launched a new site where fundraisers and Fundraising Everywhere members can access our online resources and get involved in our friendly online community. 

Since our foundation, Fundraising Everywhere has always looked to lend a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation. 

A good fundraiser knows that the actual asking of money is only a small part of the whole fundraising campaign. The real time-consuming and important stuff happens before and after the asking of money. That’s why we offer support to fundraisers; through virtual conferences, monthly webinars and virtual support, we connect them directly to the proven methods, people, and new ideas that are guaranteed to help them raise more money. 

We hope that with the launch of our new website, we can continue to help give fundraisers the clarity, confidence and connections for success. Take a look at some of the new features we’ve added to the website, and how you can get involved, below.

What do we currently offer fundraisers?

Access all areas membership

Users can become a member and get instant unlimited and extended access to our Fundraising Everywhere live webinars and online events.

Pick and mix events

Membership isn’t for everyone. That’s why we also give users access to anything from a full online conference to a single virtual event, for an affordable one-off fee.

Support in hosting your own event

Need helping hosting your own fundraising event? Run your own online event effortlessly, with our trusted platform and management package.

What new features can users access with our website launch?

So what new features are available to users and members? As well as all the above benefits, our new website also allows users to do the following:

Join our community of fundraisers

If you’re a fundraiser, and are interested in getting support with your fundraising efforts, then Fundraising Everywhere are here to help. Unsure why you should join? Here’s three simple reasons why:

  1. We’re affordable: Fair prices and free places for small charities. Pay-what-you-can and pay-it-forward tickets are also available.
  1. We’re accessible: Learn on your own terms, on your own turf, at a time that works for you. 24/7 access to all our videos which are always subtitled.
  1. We’re interactive: Feel free to ask questions, talk with other participants, and expand your network with our interactive chat features.

Get in touch today to see how we can help your virtual fundraising efforts.

Today we're launching the Fundraising Everywhere Fund.

We always try to price our training and events at a level that anyone can access them. For €5 a week to access everything we feel that your organisation will understand that this is a bargain investment in your professional development.

For those whose organisations don't see the value in upskilling you, we still hope our prices are at a level that you can justify self-funding, knowing that on top of access to all of our events our members also get direct access to us for support.

But we've all been in the position where you can't justify another outgoing. You have other priorities and commitments. And we get that.

So we launched the Fundraising Everywhere Fund to help you.

Throughout the year we sometimes have unusual events or circumstances where it doesn't feel right to charge for tickets, but a free show wouldn't do it justice.

In those circumstances we are going to require or request a donation. All of which will go in to The Fund, granting Fundraising Everywhere Membership to people who might normally find it out of reach.

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