Whilst we are beginning to see a return to in-person fundraising, now is not the time to abandon virtual events. Virtual events allow you to reach wider audiences, be more accessible and see a greater return on investment. The future is hybrid.
When planning your next virtual event, you’ll need a quick, easy and contactless metric like Text Giving to enable your supporters to donate.
Here are 5 ways in which you can incorporate Text Giving into your virtual event.
Text Giving is the perfect donation metric for an online broadcast, as it allows your supporter to quickly donate without having to click away from the broadcast. They just grab their phone, send a text and they are done!
For some inspiration, check out the National Theatre at Home campaign, which enabled fans across the globe to tune in for some classic West End performances. The shows were broadcast for free with fans able to text to make a donation if they enjoyed what they saw – meaning world class theatre was available to all.
Bucket collections are one of the first things that come to mind when you think of fundraising! You can use our template to create a virtual alternative, which works perfectly at a virtual event or for a social media campaign.
Even for in-person fundraising, the advice from the Fundraising Regulator and Chartered Institute of Fundraising suggests that you should review how you accept and handle donations to ensure social distancing and good hygiene practices. So a Text Giving keyword also works for an in-person bucket collection.
Teesside Hospice partnered with footballer Ben Gibson on the ‘26 Keep Up Challenge’. Participants attempted 26 keep ups with a football, donated £5 and nominated 5 friends. Text Giving provided the perfect donation metric, as it’s quick, easy to communicate and supporters could share a screenshot of the confirmation text to prove that they had donated.
If you are aiming for a viral element to your virtual fundraising, then look no further!
If there is a competitive element to your virtual event, such as a talent show, then you can ask your supporters to choose the winner via text. Just register a keyword for each competitor and ask your supporters to text choose who they would like to win - whilst making a donation for your charity.
For more information on how to do this, check out the Max’s Foundation Virtual Talent Show.
Send a customised thank you text to your supporters so they know that you really appreciate their donation. You can even embed a link to a video or case study story to build a truly great supporter experience.
Donr will shortly be launching their ‘Text Journeys’ platform, which will enable you to continue to communicate with supporters long after your event. This means that you can steward supporters into regular donors, or invite attendees to your next virtual event.
We’ve given you 5 examples to get you started, but Text Giving is such a versatile tool that the possibilities really are endless! If you would like to find out more, please visit us at www.donr.com or contact [email protected]
In this blog, we’ll give you an insight into our May Data Slam 2021 webinar fundraiser, and why you should get involved. This month, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. Data is very important to any nonprofit or charity, as it can be used as a way to learn more about your donors; who they are, what they value, and how they see themselves as part of your organisation’s mission.
That’s why we’re bringing fundraisers from all over the world together for our May Data Slam 2021 virtual event, and just like the traditional poetry slams, our webinar will be loud, lively and jam-packed with fun sessions. The virtual conference will aim to help you get started, and do more, with data. Whether you’re a frontline fundraiser looking to learn more from what donors are telling us, or a tech-savvy all-things-data Excel jockey, we’ve got a session for you!
Take a look at our insight into the May Data Slam 2021 webinar below, including location, time, date and session highlights.
Our May Data Slam will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long.
The event will be curated and hosted by Sam Laprade CFRE and T.Clay Buck CFRE.
Not sure why you should attend the May Data Slam? Well, if:
Then our Data Slam is definitely for you!
So, where do you keep your data? Join master trainer, Chad Barger, CFRE, for a look at the FREE ‘Ultimate Guide to Fundraising Databases’ online guide that he maintains. Chad will also spend a few minutes reviewing how to best evaluate a fundraising database in order to ensure that it will meet your needs.
You’ve got a precious asset (your nonprofit’s data) and you know that you need to keep it safe. But what does that mean? Safe from what, or whom? And why? And how? In this session, Helen Brown will provide a flyover of the legalities and due diligence requirements impacting fundraising and point you to solutions to keep your nonprofit’s donor data safe and compliant.
Donor journeys all begin with one thing; the first gift to your organization. This is the most important time for you to begin to build a strong, mutually beneficial relationship with them. And that means a new donor welcome series!
But many nonprofit teams feel stuck when it’s time to create these email messages; we’d rather do nothing than get it wrong. Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.
89% of nonprofit professionals believe Artificial Intelligence can make their organization more efficient, yet almost 80% of nonprofits do not have access to this technology. In this session, come and learn the fundamentals of how you can wield AI as a powerful tool in your work as a fundraiser, everyday.
You’ll leave with a better understanding of how predictive analytics empower fundraisers and offer unprecedented opportunities to strengthen donor relationships. Your knowledge, combined with the power of Artificial Intelligence are going to change the way you fundraise.
The way we structure our world influences what we think is possible and what we allow to take shape. This is true in technology, in data, in fundraising, and social change work in general.
What does it look like when we release those structures? What is made possible in ourselves when who we are and what we do is not confined to a predetermined check box? Together, let’s envision the possibilities of a better world we can make tomorrow through the changes we make today.
We are swimming in data, but often bone dry on wisdom. Why is getting more out of data such a challenge? What does it take to embrace using data? Who are organisations that have become truly data driven? Have you heard about Digital Transformation? How could you not!
It has become the latest buzzword for CEOs, Board Members, and would-be change agents. But what are we really talking about and what are the implications for charities? Real digital transformation must use digital strategies, processes, and tools to do something that transforms the organization - not just improves current practice.
Join Steve MacLaughlin, vice president of product management at Blackbaud and best selling author of Data Driven Nonprofits to explore and demystify data in the social good sector.
Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.
Are you marketing and fundraising teams siloed? This is fairly common and can often lead to data frustrations. CRM has the power to pool resources from each team whilst meeting your individual needs and remaining data secure. This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation. Working together will help you and your data be more impactful!
If you want to get involved, you can book your early bird place today, here. If you’re already a Fundraising Everywhere member then there’s no need to register! The event will be subtitled and recorded for you to watch back at any time for 30 days post-event.
Please let us know if you need additional accessibility support by contacting [email protected] before May 5th.
Whether you’re a solo fundraiser or a part of a national charity, it’s likely that you already know the importance of hosting fundraising events.
Not only are they a great way to raise money, but they can also spread awareness and attract future sponsors to your chosen cause. Unlike cold calling or sending mass emails to raise support and much needed funds, fundraising events are a much more efficient and personal method. But fundraising events aren’t limited to just in-person charity events. In fact, now more than ever, it’s important to get creative with your fundraisers.
The more unique your fundraising idea, the more likely it is that you’ll engage supporters. The best part? It doesn’t have to involve a lot of work either! The best fundraising ideas can be made with careful planning and lots of creativity. We’ve put together a list of our top ten unique fundraising activities that are sure to engage people to raise money for your nonprofit, whilst still having fun while doing it.
Let’s dive in!
Unfortunately, Covid-19 is still having an impact on the charity sector. The virus is still at large, making it impossible to go ahead with hosting most in-person fundraising events. However, there are lots of ways to fundraise when in-person events aren’t an option!
From virtual video game tournaments and online cookalongs, to mixology classes and remote fun runs, the possibilities are endless. You don’t need a huge budget; all you really need is a core message and a unique activity to attract attention!
Video games are no longer limited to teenagers playing Fifa or Minecraft in their bedrooms. Virtual gaming is a million pound industry that continues to gain in popularity with the innovation of online streaming platforms such as Twitch.
It only makes sense that nonprofits start using these platforms to their advantage. You can set up a virtual gaming tournament and ask supporters for donations to take part or place bets on the results, with all the winnings going towards your charity’s chosen cause.
Running or cycling challenges are not a new idea, but they’re a firm favourite that can raise a lot of money for your nonprofit. And just because big in-person fun runs or cycling races aren’t possible with Covid, it doesn’t mean that they can’t be done remotely!
These 5K races can be hosted virtually, all you need to do is to charge registration in the form of a donation. You then encourage the participants to complete the distance in their own time by themselves. The runners or cyclists can then share their time and route via apps like Strava.
This is an activity that pretty much anyone can take part in; from supporters to your fellow work colleagues. The idea behind eco fines is that when someone does something that isn’t considered eco-friendly, you give them a small fine which they must donate to your chosen cause at the end of the month. This can be anything from leaving a light or computer switched on, to printing unnecessary papers.
Some of the best fundraising activities involve food, and they’re popular with both fundraisers and attendees alike. Encourage people to channel their inner Gordon Ramsey or Nisha Katona with an online cooking class.
Your nonprofit can partner with a local restaurant or chef and charge admission donations to attend the livestream. You could even go one step further by including incentives for big donations by offering one on one time with the chef after the cooking class has finished.
Marathon events don’t have to be related to running! This type of fundraiser can be used for football, rugby, tennis, swimming, pool or any other sport or hobby that works for you.
Once everything is set up, you can livestream the entire marathon event virtually on your nonprofit’s website. You can raise funds by encouraging people to donate to spur your marathon efforts on. Think Joe Wicks’ 24-hour charity workout marathon for Children in Need.
Spinning is a form of indoor cycling that asks gym enthusiasts and cyclists alike to sweat for a good cause.
You can partner with a local spinning studio or gym and ask people to take part for a suggested donation. Local instructors can lead the spinning class through an energetic and fun workout to raise funds. You can even put on post-spin refreshments/food for an after-workout fundraising event.
By shifting your silent auction to a virtual event, it actually becomes even more accessible for more people. You can promote the auction prizes in an email campaign and on your social media platforms to engage potential attendees. You can then take advantage of the opportunity to ask for donations throughout the event too.
Virtual pet fundraising events are so successful because people love to show off their furry friends. These events can be great in getting people involved with your nonprofit online. Usually, all you need to do is to ask people to take a picture of their pet and post it to social media using a curated event hashtag.
Virtual pet events will help to drive engagement across your social media channels through user-generated content. The more people engaged on your social channels, the more likely they are to offer their support for future fundraising campaigns.
Hold a virtual mixology competition to see who can create the best cocktail in honour of your charity. Charge an entry fee that will go towards your fundraising target, and encourage people to take part by offering a lucrative prize for the winner. Users can submit their ideas and videos of their cocktail making skills via a social media hashtag. Make it more inclusive by adding an alcohol-free element!
If you’re looking for external support with planning your fundraising efforts, Fundraising Everywhere is here to help.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price.
If you’re interested in finding out how we can support you, feel free to reach out. A member of our team will be happy to speak with you about your charity.
Reaching fundraising targets is vital to the success of any non-profit fundraising campaign. It’s the one daunting task that charities are faced with immediately.
With so much resting on donations from supporters, there is no avoiding fundraising. If your charity or organisation is desperately in need of some funds, or you’re short on time, then reaching your fundraising targets within three months can be a difficult task to achieve. Especially if your charity is new to the sector.
So, how can you do it? One of the best ways is to set out a clear fundraising plan, using a variety of trends, techniques and strategies. If you plan well ahead, fundraising won’t seem like as much of a chore, and it’s likely that you’ll fundraise the money you need to help your chosen cause.
We’ve put together a step by step guide on how to reach your targets in just three months, by using a successful fundraising strategy. By following our advice, you’ll soon be on your way to meeting your fundraising goals.
This might seem obvious, but setting a fundraising target that you can actually achieve in three months is one of the best ways to ensure success. You can set yourself up for failure if you set the bar too high.
Ambition is great, but sometimes supporters can get overwhelmed with unrealistic targets. For example, people are more likely to donate to a campaign that is trying to raise £1,000 for local food banks than £1 million to eliminate world hunger forever.
Social media is arguably one of the best ways to market a business or organisation, and the same goes for charities too. But being on social media isn’t enough to spread your nonprofit’s message and goal. Instead, try using a multi-channelled approach that harnesses a combination of website content, social media, TV, print, radio and email.
Branding and consistency is key; wherever potential supporters can interact with you, they should see the same message with the same campaign goal that will motivate them to get involved. Use social media, email campaigns and website blogs to create a wave of excitement around your fundraising campaign.
That doesn’t mean just putting out a single call to action on Twitter or sending one email campaign,do nothing else and wait for something to happen. You need to keep driving energy around your campaigns.
Try thinking outside the box when it comes to the length of your fundraising campaigns. By keeping your campaign’s timeline short, you’ll create a sense of urgency for donors. Your rallying cry for it should be dramatic - dare we say, somewhat over-the-top - so that your supporters know that the deadline to donate is looming.
Campaigns that last too long can quickly lose momentum. If your fundraising campaign is more than a month or two, people will either donate later down the line or forget, rather than contributing straight away. Try to keep it lasting no more than a couple of weeks to create a sense of urgency.
Streamlining the donation process for supporters is the best way to make sure you don’t ‘shoot yourself in the foot’ so to speak. Once you’ve convinced someone to help you reach your fundraising target, you then don’t want to make it hard for them to complete their donation.
Really, you should be able to set everything up online so that your nonprofit can receive donations in just a few clicks. In other words, you want to eliminate all friction from the process. Try implementing these ideas:
The best and most successful fundraising campaigns involve so much more than just asking people for money. You should be constantly engaging your supporters throughout your process.
Instead of a highly centralised campaign, why not enlist the help of your charity’s community to participate themselves? The energy and buzz you create around your organisation and subsequent campaign will spread when your supporters have a voice or key role in bringing your message to life. The added bonus? Engaged supporters are more likely to donate to a campaign they can get involved in.
There are all sorts of different fundraising methods and ideas out there, but something that can really boost support for your campaign is by being different. Don’t be afraid to think outside the box when it comes to getting people engaged in a cause. Create a project for people to rally around. One good example of this is the ‘Free Timmy’ campaign run by Invisible Children.
One of the charity’s employees, Timmy, volunteered to live inside a giant cage in the nonprofit’s office until Invisible Children reached its fundraising target. Donors could ‘buy’ Timmy certain survival tools such as food and blankets by donating to the campaign. This playful gimmick was a huge success, and the sense of a cooperative effort and urgency played a huge part in it.
If you’re looking for external support in reaching your fundraising targets then Fundraising Everywhere are here to help.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money.
This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today.
Fundraising Everywhere is pleased to announce that our new website is now live! After months of design, planning and hard work, we’ve finally launched a new site where fundraisers and Fundraising Everywhere members can access our online resources and get involved in our friendly online community.
Since our foundation, Fundraising Everywhere has always looked to lend a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation.
A good fundraiser knows that the actual asking of money is only a small part of the whole fundraising campaign. The real time-consuming and important stuff happens before and after the asking of money. That’s why we offer support to fundraisers; through virtual conferences, monthly webinars and virtual support, we connect them directly to the proven methods, people, and new ideas that are guaranteed to help them raise more money.
We hope that with the launch of our new website, we can continue to help give fundraisers the clarity, confidence and connections for success. Take a look at some of the new features we’ve added to the website, and how you can get involved, below.
Users can become a member and get instant unlimited and extended access to our Fundraising Everywhere live webinars and online events.
Membership isn’t for everyone. That’s why we also give users access to anything from a full online conference to a single virtual event, for an affordable one-off fee.
Need helping hosting your own fundraising event? Run your own online event effortlessly, with our trusted platform and management package.
So what new features are available to users and members? As well as all the above benefits, our new website also allows users to do the following:
If you’re a fundraiser, and are interested in getting support with your fundraising efforts, then Fundraising Everywhere are here to help. Unsure why you should join? Here’s three simple reasons why:
Get in touch today to see how we can help your virtual fundraising efforts.
Funraising events have always been a good way to raise money and gather support for your nonprofit’s chosen cause. But due to Covid-19 and social distancing restrictions, many of these in-person events have been postponed or cancelled.
A year on since the outbreak of coronavirus, charities and other nonprofit organisations are having to adapt and find innovative ways of fundraising. One way to do this is by moving your planned in-person campaign online by hosting a virtual fundraising event. Thanks to the internet and the improvements in online video technology, there are now plenty of solutions for hosting an online fundraiser remotely.
But apart from the obvious, why should your charity host a fundraising event, and what benefit is it to you?
The most obvious difference between the two types of event is that a virtual fundraising event is hosted online and not in-person. Rather than meeting supporters face-to-face and holding speeches with large audiences, everything is done online via streaming platforms, virtual auctions or video calls.
However, the goal remains the same. Your charity can still raise money by inviting donors and supporters to join in your stream, participate and donate in your virtual event. Arguably, they give your nonprofit, and your donors, more flexibility. But why? Take a look at some of the benefits below.
If your charity has never hosted a virtual fundraising event before, it can seem a bit daunting when it comes to organising one. However, they’re pretty easy to plan, and they also come with many added benefits that you just don’t get from a traditional in-person fundraiser.
Here’s some reasons why your charity should host one:
With large in-person fundraising events, you have to worry about costs. This can be anything from venue hire and catering fees, to transport and utility costs. With a virtual fundraising event, you can save your charity both money and time, as you’re not having to pay for any of these things. Instead, you can focus on raising funds for your cause through your online fundraiser.
One of the main reasons why you should host a virtual fundraiser is that they make your event more accessible to new supporters. It opens your event up to people who may not have been able to participate before, as they have an internet connection. Virtual fundraisers allow your supporters to join in and donate to your nonprofit’s campaign, no matter where they are in the world.
With virtual fundraising events, you have an abundance of options when it comes to keeping your donors engaged with your charity. Virtual platforms give attendees the opportunity to participate in polls, group chats and conversations, as well as making it easier to find relevant resources about your campaign. Whether it's through hashtags or donation trackers, virtual fundraising events are a great way to engage and convert prospective donors into supporters of your charity.
The entry barrier for sponsors at in-person events can be pretty high, due to delivering supplies, making t-shirts, printing banners, and so on. On the other hand, digital sponsorship can easily be set up with a simple monetary contribution and the distribution of your charity’s branding assets. Virtual fundraisers also give smaller businesses and organisations the opportunity to sponsor and join your cause, as things like staff and budgets for live events are not needed.
Planning your own virtual fundraising event involves a lot of time and skill, so if you’re looking for external support with your fundraising efforts, Fundraising Everywhere are here to help.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today.
Planning a virtual fundraising event, especially if it’s your first one, can seem pretty daunting. We all live busy lives, and as a result, fundraising might not be your top priority - especially if you factor in the work involved in actually setting up and hosting your own event.
But even if your time and resources are limited, fundraising events might not be as complicated and time-consuming as you think. All you have to do is make sure you’ve covered all the key components. Whether your fundraiser is big or small, we’ve put together a step-by-step plan you can follow inspired by our brilliant Fundraising Everywhere speakers to ensure that your fundraising event is a success.
Ask yourself, ‘what is the purpose of this fundraising event?’
Perhaps you’re hoping to raise money at the event, but the main focus is to spread the word about the work your charity does or reach out to a new audience? Are you targeting a large group of people who don’t know much about your chosen cause or a smaller group of regular supporters and donors?
It’s vital that you make it clear to everyone involved what you’re raising money for and why. This will help your fundraising donors to know the impact their participation or donation will have, as well as making them connect to your cause on a personal level as well.
Once you’ve outlined the purpose of your fundraising event, you need to decide how much money you plan on raising. For example, if the sole purpose of your fundraiser is to generate donations, everything will be geared towards raising a specific sum of money.
The amount of money you choose should be what you hope to to raise after expenses of the event are deducted. Of course, your goal doesn’t necessarily have to revolve around how much money you can raise, but, if you are thinking of having a set figure to work towards make sure it’s a realistic amount to aim for.
Most charities and non-profit organisations have tight budgets to start with, so making your own budget for your event is crucial.
Budgeting is a good way to ensure that you won’t overspend when it comes to organising the elements of your fundraiser. Think about how money will influence the activities you’re hosting. For example, the cost associated with big events can increase gradually as the number of attendees goes up. This could then affect how much you charge for attendance.
Alternatively, hosting a virtual event can help to control and minimise the costs of food, space, and materials, as well as ensuring the safety of attendees during the pandemic. Whatever your plans are, be sure to leave a little wiggle room in your budget for any unforeseen costs.
Both you and your event staff should plan and set everything up well in advance. This includes all the particulars of the fundraising event, so make sure you have the following questions covered:
Make sure you give yourself plenty of time to get set up, and don’t be afraid to ask for external support if you need it.
Making people aware of your fundraiser is vital to its success, as without any guests or attendees you’re not going to meet your target goal. There are plenty of ways in which you can tell people about your fundraiser, but one of the best and most cost-effective ways is to use social media.
Platforms such as Facebook, Instagram, TikTok and Twitter can make people in the community aware of your event quickly, and at no additional cost to you. If you do have a bit of budget for advertising, paid adverts on these social platforms are often much more effective at drawing attention to an event than traditional media.
Having a good marketing strategy will not only help you get attendees, but it can also convince supporters that your charity and fundraising event is worthy of their time and money. Get the word out early about your fundraiser and then follow-up to find out who is planning on attending.
It can take a lot of money, skill and finesse to plan a successful fundraising event, so if you’re looking for external support with your fundraising efforts, Fundraising Everywhere are here to help.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today.
2020 was a challenging year for the charity sector, but it also proved that it is resilient and versatile too. The coronavirus outbreak caused the economy to go into recession, something which has historically led to a decrease in charity donations in the past. But surprisingly, according to a recent study by Open, donations actually increased during the first national lockdown in the UK.
The rise of virtual fundraising events and other innovative solutions for charity organisations everyday operations meant that plenty of support and donations were still being made during the pandemic. With 2021 well underway, there’s no doubt that there’ll be plenty of new challenges for charities who are looking to navigate the ‘new normal.’ We’ve put together some of our predicted fundraising trends for 2021 that are set to define the charity sector.
The biggest impact that coronavirus had on the charity and fundraising sector was the cancellation of thousands of in-person events. In response, there was a drastic shift from in-person fundraisers to virtual ones. With Covid-19 continuing to impact the world in 2021, it’s no surprise that we predict that these virtual fundraising events will continue. This is because they allow charities to:
Hybrid events that combine small in-person events with virtual audiences will also continue to grow in 2021, as Covid restrictions are set to be in place until June at the earliest. Hybrid fundraisers are great at balancing both aspects of physical and online events. They allow organisations to comply with social distancing measures, as well as maintaining personal elements that are often missing for virtual events.
With the continued use of virtual meetings and events, it’s not surprising to predict that digital fundraising campaigns will also be popular in 2021. They’re simple and cost-efficient, something that most charities and nonprofit organisations are looking for as a result of the pandemic.
Crowdfunding, digital auctions, pledge drives and prize draws don’t require a lot of time and only a small amount of work involved. Even simply adding a donation button to a charity’s website can bring fundraising success with little effort. Online fundraising was increasingly adopted in 2020, and it’s set to continue to grow throughout this year too. For more ideas, read this post from QGiv.
2020 saw plenty of people go online and proactively engage donors in virtual social spaces. This year, charities and non profits will have to continue to look for support on the online platforms where audiences spend most of their time. They can do this by strengthening their presence on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, as well as creating a presence on up-and-coming social platforms like TikTok.
Live streaming is another exciting trend for 2021. By engaging your supporters through live video streams, you’re creating a new source of engagement and revenue for your charity organisation. You can also use it to show supporters the direct impact your charity has had with the simple click of a button.
Seeing these predicted trends, it’s no surprise that digital fundraising efforts will continue to grow online. If you want to get the most out of your virtual fundraising, we’re here to teach you the skills you actually need to raise more money for your charity.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. See how we can help you, today.
You know that feeling? When you write to your mailing list and someone unsubscribes? Your stomach turns, your eyes water up, and for a brief moment you consider e-mailing them to ask, “Why don’t you love me anymore?”
But remember, good fundraising isn’t about making everyone care about you…it’s about caring for the few that do.
Unsubscribing isn’t necessarily a bad thing.
If the alternative is for someone to sit on your mailing list indefinitely, never engaging, never taking action, then wouldn’t you rather be rid of them? In fact, Jon Lloyd at Fundraising Is Awesome said recently, “you should think seriously about actively unsubscribing anyone who’s been inactive for 3 months or more.”
While you mull that over, here’s 4 ways you can reduce the chances of your active readers from unsubscribing:
The more human your e-mail sounds and appears, the less likely we are to unsubscribe. Nobody unsubscribes from humans…we unsubscribe from organisations. You can do this by writing from an individual e-mail address as opposed to an ‘info’ or ‘fundraising’ address. Consider sending plain text e-mails sometimes, or at least reducing the bells, whistles, images and excessive formatting (please stop centring your text). Read the content out loud before you send it…if it doesn’t sound like the way you speak then change it.
Segment Your Data
Where possible, segment your data so you’re sending relevant content to relevant people. Or at least, suppressing people who have no interest in a particular mail. For example, I’m on the mailing list of a organisation because I went to their event in Dublin. I’m interested in future events taking place in Dublin. But they keep sending me e-mails about their events being run by their chapters in places like London and Yorkland and Sandwich-Upon-Time. The chances of me being there are slim to none. But if they do insist on trying to cross-sell me then they should tack it in as part of a mail I will be interested in: “Here’s the next Dublin event…and you might also be interested in these.” But instead they’re sending me mails wholly dedicated to non-local events. It just takes one of these irrelevant e-mails to nudge me to unsubscribe…and then I’m gone forever.
E-mail When You Have Something To Say
Rather than deciding to e-mail once a week or once a month and then scrambling to find content, consider keeping a more flexible schedule where you e-mail when you have good content. When you send out fluff to meet a deadline, you’re sending sub-standard e-mails that encourage unsubscribes. And if you don’t have enough good content then let’s work to gather and create more.
Always ask yourself, what value am I providing to the reader? Donor-centred and #DonorLove rules. If you’ve won an award or achieved something, consider why the reader should care. Try shifting the tone from “we have won an award” to “because of you we have won an award”, or even better, “your support has been recognised and we were privileged to pick up this award on behalf of you!”
These are some of the recommendations we send to our event speakers. But we thought that now more and more of us are doing video calls these might be helpful to everyone!
Make sure you have the following: