Champions! How Starlight scored #1 for supporter engagement (and you can too)
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Talk Details
Starlight charity secured the top position in Beautiful Insight’s supporter satisfaction benchmark through their focused “make me care” approach. Using the SAFE Index, which measures satisfaction, pride, recognition, and communication effectiveness, Starlight demonstrated that engagement quality is what matters.
This webinar will share their approach, particularly their shift from “broadcaster thinking” to supporter-first communication and developing a clear brand positioning.
This helped resolve internal messaging conflicts and build stronger trust through consistent communication.
This session is for fundraisers who want to:
- Stop guessing what supporters care about and start building deeper emotional connections
- Resolve internal conflict around messaging with a clear, unified brand voice
- Use metrics that actually reflect how supporters feel – beyond just opens and clicks
You’ll learn:
- The “Make Me Care” mindset that helped Starlight top the Beautiful Insight supporter satisfaction benchmark
- How Starlight aligned their team behind one supporter-first strategy, improving trust and consistency
- How the SAFE Index (Satisfaction, Advocacy, Feeling, and Effectiveness) helped them measure what matters and drive better decisions
- Emotional measurement techniques to track supporter motivations, reward and emotion alongside traditional metrics
If you’re ready to improve supporter relationships and move beyond transactional communication, this session is for you.
Speakers
Steven Dodds
Managing Director
Paul Seabrook
CEO
Joan Middleton
Digital Fundraising Manager
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