Closing the digital fundraising and storytelling skills gap

Digital fundraising and storytelling can feel overwhelming – especially for small charities juggling multiple priorities with limited resources. But it doesn’t have to be that way.

In this session, we’ll explore how hundreds of grassroots charities have overcome the most common digital challenges – from a lack of confidence to not knowing where to start. Drawing on learnings from Lightful’s BRIDGE programme (which has supported 3,500 charities across 120+ countries), we’ll share the practical steps that helped small teams build skills, tell more powerful stories, and raise more money online.

You’ll learn how to identify the barriers holding you back and what really works to move forward – even with tight budgets and small teams. We’ll share one charity’s journey to show how a focused approach to digital can transform both fundraising and confidence.
Whether you’re new to digital or looking for your next step, you’ll leave with clear, actionable tips and free resources you can start using straight away.

Key learnings from this session:

1. Recognise the key barriers to digital fundraising and storytelling. Learn what’s really holding small charities back, and how to overcome these challenges with confidence.
2. Build stronger storytelling and fundraising skills. Discover practical ways to improve your content and fundraising strategy using ethical storytelling and SMART goal-setting.
3.  Learn from a real charity success story. See how one small organisation improved their skills and results, and how you can apply the same principles in your work.