Corporate Giving – The DNA that should run through your business

What makes a great corporate-charity partnership? In this insightful session, Matt Turner (Creative Pod) shares what he’s learned from building a successful business and supporting multiple charities — and how fundraisers can use the same principles to create lasting, impactful corporate relationships.

You’ll explore how to think creatively, start small, and “productise” your cause to make it easier for businesses to say yes. You’ll also hear real examples of what works, why simplicity matters, and how to build a partnership strategy that works for both the charity and the company.

Plus, Matt explains why giving first (instead of asking) can unlock unexpected success, how to attract the right partners by standing out, and why relationships, not quick wins, are the key to long-term sustainability.

You’ll learn:

• How to make your offer clear, simple, and attractive to decision-makers
• Why partnerships thrive when they’re built on relationships, not transactions
• How to stand out in a crowded market and attract the right corporates
• The role of creativity, consistency, and generosity in corporate fundraising success