Charity Digital Skills

Developing the Skills to be User-Led

It’s essential to properly consider the needs of stakeholders and users in digital activities from the outset of a new product or campaign, yet we know user-engagement remains a consistent challenge for charities, with the 2024 Charity Digital Skills report highlighting that 48% of charities either consider themselves poor at user research or conduct no user research at all.

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£18.75

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Growing roots and branches of leadership digital skills

This session will cover how digital knowledge and confidence is shared with leaders across the Wildlife Trust federation. Covering different approaches to ensure engagement, value and strategic links across the many different contexts of the Trusts, Alice will talk about the workshops, resources and governance of supporting leaders around digital.

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£18.75

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An introduction to AI – Helping Charities prepare today, for tomorrow

This user-friendly session is aimed at charity professionals, breaking down the basics of Artificial Intelligence (AI). Victoria will focus on boosting awareness, knowledge, and confidence in using AI to benefit charitable organisations and activities. She will also will address potential risks and ethical considerations, ensuring responsible AI use.

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£18.75

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EDI and digital skills – what everyone needs to know

Join Tree Hall as she uses her lived experience as a late-diagnosed AuDHD (autistic & ADHD) adult to bring to life the need for inclusive digital design, the positive impact it has, and as she shares some of her own digital strategies and tools for thriving at work.

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£18.75

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Key data skills for charity impact

Join DataKind UK to explore new ways to get to grips with your data in order to better understand your audiences, evaluate what’s really working, and engage your team. Learn how to ask the right questions of the data you collect, ways to share and translate your outcomes that are accessible for your whole organisation, and the next steps to take to build your team’s data skills

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£18.75

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Testing fast and cheap – how to build learning and innovations into your fundraising campaigns

In this session we will be discussing all of the different ways that you can build learning and innovation into your campaigns. We’ll cover how to test new concepts, different activation methods and different stewardship tactics so that you can learn the best approaches in real time.

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£18.75

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Fundraising Innovation

Returning to F2F: How to relaunch and expand

In this session Alan will cover the highs and lows of relaunching F2F, what went wrong, what we learnt, key learnings you can take away and one thought for the future.

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£18.75

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How can we make Direct Dialogue even better?

We will explore theory and practice to present a new model that will raise more money and recruit more supporters by reducing the ‘Sorry but no thanks’ from our conversations.

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£18.75

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Fundraising Tech

How to TikTok for NGOs

Understand what makes TikTok unique and how to use the platform to reach new audiences.

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£18.75

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How WaterAid used Strava to springboard to Swim Marathon success

Alice will be joined by Lizzie Griffiths, Senior Events Fundraising Officer at WaterAid, to discuss their use of the Strava integration in their Swim Marathon Campaign and how this helped their supporters fundraise by swimming an incredible 2,918 miles.

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£18.75

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Email Marketing 101: How to launch and grow an email marketing programme that isn’t boring

In this 20-minute session, Alex will dive into the email marketing fundamentals. In less time than a doom-scrolling session on Twitter, you’ll have the new skills and confidence to launch an email programme that builds relationships, increases donations — and isn’t boring.

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£18.75

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How to Create Accessible Social Media

This session will outline the easy practices you can implement to ensure the content you produce and the way you deliver it on social media is accessible for everyone, including disabled users.

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£18.75

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