Email Marketing 101: How to launch and grow an email marketing programme that isn’t boring
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Talk Details
Your email list is one of the only digital marketing *assets* your organisation can own. But when the possibilities feel endless (and a little daunting!), where do you begin?
In this 20-minute session, Alex will dive into the email marketing fundamentals. In less time than a doom-scrolling session on Twitter, you’ll have the new skills and confidence to launch an email programme that builds relationships, increases donations — and isn’t boring.
Key learnings from this session:
- How to launch and grow your list
- How to show up week after week
- What stats to pay attention to
Speakers
Alex Fearon
Email Marketing Consultant
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