Embracing the new digital world
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Talk Details
This session will be looking at how we at World Vision have adapted our events and communications over COVID to make ourselves more digital enabled, and the impact this has had on our ability to engage with supporters in new and varied ways at no increased cost. I will be sharing our learnings – both successes and challenges and will show how these changes have strengthened and grown our relationships with our supporters and changed our longer term strategy.
What are the key learnings from your session?
- Benefits of virtual events vs Physical
- Limitations of virtual events
- How to use virtual events to stewards a supporter base
- How to use virtual events to grow a supporter base
- How to adapt key communications to being digital and benefits of this
Speakers
Caroline Mcleod
Legacy and Gift in Memory Manager
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