Three Strategic Shifts in Fundraising: Unlocking Opportunity Audiences, Mid-Value Donors, and Ethical Giving

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Looking at the data, where are the forward-looking opportunities for fundraisers for 2026?

Drawing on our 2026 Ethical Giving Report, our annual UK Giving Behaviours Report, and client data, this session shares clear and actionable ways to stabilise your strategy amidst a difficult fundraising landscape and build focus on three key growth areas: opportunity audiences, mid-value donor development, and ethical fundraising practice.

In a challenging and evolving market, fundraisers are asking how to reshape their operation and future-proof strategies. For those looking to do the same, this session offers a clear view of the market and a practical, evidence-based direction.

Blue State is a global communications, media, and strategy agency with over 20 years of experience at the intersection of social impact, inclusion, and growth. While we were born on the campaign trail in the US, today we work across the UK and internationally. We bring deep fundraising expertise to our work-partnering with organisations around the world to drive income as well as mobilisation and campaigns.

Key learnings from this webinar:

• Opportunity audiences – attendees will gain a deeper understanding of the motivations of key growth audiences, including diaspora and younger supporters, and how their lived experiences and values shape giving behaviours.
• Mid-value donor growth – attendees will take away practical, tested strategies for growing mid-value giving within their programme, told through recent client data and demonstrated by results.
• Ethical fundraising, when done right, can be a real connector to your audiences – attendees will get an early look at findings from our Ethical Giving Report, alongside real-world case studies and inspiration for how organisations are evolving their storytelling to grow income and engagement in more inclusive and ethical ways.

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