Anjali brings almost two decades of experience in strategy and planning having worked both agency and client side.

She has held roles in supporter acquisition for Scope, Fundraising & Campaigns for Breast Cancer Care and in Digital Engagement for Save The Children UK and British Red Cross. Her agency experience prior to Blue State includes Havas, JWT and Ogilvy.

At Blue State she helps drive key strategic projects with NGOs helping them transform. For Save The Children International she has been helping to design projects to engage European members to improve their digital capacity and audience focus. She is also devising new audience and supporter strategies for the UN Refugee Agency across Europe and APAC.

She has a BA (Hons) in English from King’s College London.