What Companies Want from Charity Partnerships

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Companies in the UK give an estimated £4.25 billion to charities each year. But this funding rarely comes without expectations. When businesses invest in charitable partnerships, they are often using their shareholder’s money. That means they need to see a return, whether that’s credible social impact, stronger employee engagement, brand alignment, or meaningful volunteering opportunities.

In this session, we’ll explore what sits behind corporate giving decisions and what “value” really means from a company’s perspective. From whether you really need volunteering opportunities through to what customer engagement looks like, we’ll unpack the practical and strategic strings that can be attached, and how to respond to them confidently.

You’ll gain a clearer understanding of the income potential within corporate fundraising, alongside the responsibilities that come with it. Crucially, we’ll work through the key questions you need to ask internally to decide what you can realistically offer, how to price and position your partnerships, and how to maximise long-term value for both your organisation and your corporate supporters.

You’ll leave better equipped to balance purpose and pragmatism, building partnerships that deliver meaningful social impact while meeting the commercial realities companies operate within.

Key learnings from this session:

• What “shareholder value” looks like in a charity partnership
• The common expectations attached to corporate donations
• How to assess what your organisation can and should offer

Full participation in What Companies Want from Charity Partnerships is applicable for 1 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.