How to Grow Your Legacy Pipeline
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Understand the role of data insight in identifying the behaviours, trends, preferences and profiles of your very best legacy prospects.
In this session we will show you how to build effective, audience-led legacy fundraising strategies, exploring how leveraging data-driven approaches and a deep understanding of those who support you can significantly impact your organisation’s long-term success.
Key learnings from this session:
- Understand the huge importance of audience data for successful legacy marketing and cultivation
- Learn how to clearly identify the key drivers of legacy response
- Know the strategies for identifying strong and weak legacy prospects, and for uncovering new and emerging audiences
- Understand the benefits and common pitfalls of data-led legacy targeting
Speakers
Stuart McCoy
Data Strategy Consultant
Related Talks
Major donor prospecting – smash your GDPR fears to unlock new prospects
Whether you’re in a large or small charity, big budget or no budget, existing major donor programme or just starting, there will be something to takeaway for everyone.
How AI and Data can help us understand staff wellbeing
Explore how Data and Agentic AI are revolutionising staff wellbeing across the UK retail sector.
Using AI and segmentation to boost email donations by 300%+: A case study
A step-by-step case study on Giving Analytics’ award-winning project with Muslim Charity – where we used LLMs to generate hyper-personalised emails at scale (30,000+) during Ramadan 2024.
CRM & Supporter Experience: Get Started and Keep going
Whether you’re a small charity using spreadsheets or gearing up for a full CRM rollout, this session will help you get started, keep momentum, and create a supporter experience that’s thoughtful, efficient, and sustainable.