How to Grow Your Legacy Pipeline
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Talk Details
Understand the role of data insight in identifying the behaviours, trends, preferences and profiles of your very best legacy prospects.
In this session we will show you how to build effective, audience-led legacy fundraising strategies, exploring how leveraging data-driven approaches and a deep understanding of those who support you can significantly impact your organisation’s long-term success.
Key learnings from this session:
- Understand the huge importance of audience data for successful legacy marketing and cultivation
- Learn how to clearly identify the key drivers of legacy response
- Know the strategies for identifying strong and weak legacy prospects, and for uncovering new and emerging audiences
- Understand the benefits and common pitfalls of data-led legacy targeting
Speakers
Stuart McCoy
Data Strategy Consultant
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