How to increase your gift success rates!

Sarah’s session will explore how to increase your success rates with major donors, trusts and foundations. She will cover practical tips, strategies and frameworks to boost your fundraising programme, taking into account current trends, opportunities and challenges when building relationships with major donors and trusts. With over 15 years experience of high-value fundraising both in-house and as an advisor, Sarah Washington has built successful partnerships with some of the UK’s leading philanthropists and foundations She has developed strategies and led high-performing teams that have gone onto raise multi-millions of pounds supporting impact in both the UK and across the world. Sarah recently held the role of External Relations Director for Mission 44, a global foundation set up by British philanthropist and seven-time F1 world champion Sir Lewis Hamilton. She has since moved into fundraising consultancy where she supports clients including UNICEF and The Black Cultural Archives to boost their fundraising programmes. If you wish to learn strategies beyond just traditional forms of high-value fundraising, then this session is for you.

Key learnings from this session:

You will gain insights on some of the fundamental behaviours and attitudes it takes to secure successful partnerships, the importance of being aware of donor motivations and how to align them to your cause and your organisation’s engagement opportunities. Finally, you will learn about the importance of building and flexing your own personal brand and communications style as a fundraiser with each supporter, so that every interaction, (whether formal or informal) plays to the funders motivations and charitable giving objectives.